Spence Diamonds dominates the airwaves: AdEase Radio
The retailer is one of the week’s biggest movers, grabbing the top spot in almost all markets between Jan. 01 to 07.
Re/Max becomes PWHL’s first official realtor
The real estate company has acquired marketing rights to the league and will run ads on select PWHL partner broadcasters and in playing fields in 2024.
AdEase launches app with performance data on active campaigns
Spotlite is updated every 12 hours and provides advertisers with data on TV and radio campaigns, including the percentage of ads aired in prime time.
Five trends for 2024, according to Amazon Ads
Advertisers of all sizes are joining the streaming ad wars as more and more are embracing AI.
Harvey’s signs on as title sponsor of TSN’s SC with Jay Onrait
The sponsorship includes in-show integration, set decor, digital and social media executions.
Peloton taps TikTok to create social content for the first time
The TikTok app now features a fitness hub with Peloton-produced short videos, including classes with the company’s instructors.
Video podcasts won’t kill the audio stars
Signal Hill Insights points to three key insights about audio podcasts uncovered by its research in 2023.
GroupM convenes a team to reenvision ad formats for the streaming era
The Ad Innovation Accelerator includes network rivals BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube working together to update the 30-second commercial.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Amazon sets date for advertising rollout on Prime
Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.
MiC’s Preview Review: Glassroom, GroupM
Media in Canada interviews Scott Stewart and Kevin Johnson in the final part of our predictions series.
How do Indigenous households in Canada consume media?
Media Technology Monitor releases a study on the usage of TV, radio and social media by 1,379 Indigenous people across the country.
Google begins to end third-party cookies
The company began testing Tracking Protection, a feature that limits on-site tracking by restricting access to cookies for 1% of Chrome users.
MiC’s Preview Review: Carat, Publicis Media
Media in Canada interviews Jennifer Lewis and Derek Bhopalsingh to get their take on what we can expect for 2024.
The Brick dominates the market: AdEase TV
The furniture company replaced McDonald’s as the most active advertiser in Canada during the week of Dec 25.
