Spotted! Coca-Cola brings the Arctic indoors
The company is promoting its WWF partner campaign to save polar bears with an OOH execution in Toronto.
OWN Canada to premiere Million Dollar Neighbourhood
The series challenges 100 families to collectively raise $1 million in 10 weeks to ease their financial problems.
Showcase adds Rizzoli and Isles to winter sked
The new crime drama, as well as Lost Girl, topline Showcase’s winter sked.
Sears Canada buys big to reach the top: Media Monitors, Dec. 5 to 11
The retailer beats big spends from Bell Mobility and Pizza Pizza to reach the top in Toronto and Montreal.
Rogers launches live-streaming TV app for iPad
The media co has expanded its TV offering to include go-anywhere iPad access for 20 channels.
Recipe to Riches caps Glo-ing season
The reality show went into the Wednesday night finale as the sixth highest-rated show of Food Network Canada’s fall season.
Telus makes a merry connection
The mobile co has launched a contest connecting Facebook fans with in-store customers and gifting them with prize packs.
Rogers unveils mid-season lineup
New shows Alcatraz and Work It headline the January launches on Citytv and OMNI.
Canadians watch most online video globally: comScore
The Video Metrix study reveals that Canadians watch the highest number of videos per viewer in the world, ahead of the US and the UK.
Canada Post pushes paper
The Crown corp launches its first TV ad campaign since 2007, promoting the value of real card giving.
Appleton gets virtual with RDS
The brand launches a campaign during broadcasts of Montreal Canadiens in December.
CRTC licenses Bell Media ‘Movies’ channel
The ad-supported channel is the latest movie-themed TV offering to compete with Netflix Canada and other over-the-top digital platforms.
Guinness spreads the ‘Good’ word
The new campaign from the Diageo Canada brand takes its target market on a life tour.
Postmedia launches 10 new apps for iPhone
The apps for nine city papers and Dose.ca complement existing versions for tablets and other smartphones.
Cue Digital’s got game…ads
The Toronto-based digital entertainment company has launched Cue Gaming with in-game ads on Sony’s PlayStation 3 in Canada.
