Cineplex revenues up for Q2
Media is up 16% for the quarter, thanks to a rise in Cineplex Digital Media.
Amex tells you where to go
The credit card co’s multi-platform campaign includes an interactive events page on the Toronto Life website.
Maynards lets consumers get gummy
The Kraft candy company targets 18- to 24-year-old Facebook users with a super sweet contest.
Back-to-school spending to stay flat: Ernst & Young
A still-fragile Canadian market and global economic concerns are major factors in expected sales this season.
Bell Media sets date for CTV Two launch
The former A channels become CTV Two for fall 2011, with the launch-anchoring reality show The X Factor on Sept. 22.
Spotted! Smirnoff gets tropical
The vodka brand turns Toronto transit shelters into an urban oasis.
Jersey Shore breaks audience records on MTV Canada
The fourth season opener of the MTV reality series was the biggest ever for the Canadian specialty channel.
MediaCom names chief strategy and innovation officer
The newly created position goes to Matt Di Paola, who most recently worked as SVP, managing director at Proximity Canada.
Ontario Tourism nabs first place on Toronto radio ad charts
Sleep Country Canada takes #2, while Koodo Mobile rises to the top in Montreal, according to Media Monitors for Aug. 1 to 7, 2011.
Betrendme.com targets trendy teens
The new fashion and lifestyle site uses celebrity influence to reach out to the under-20 set.
Bell Media rolls out premiere dates
The fall lineups are announced for CTV and CTV Two, including much-hyped reality show, The X Factor.
Google launches Engage
The company’s newest program is based on educating small businesses on the use of AdWords.
CBC taps Trevor Walton for scripted series post
The former Lifetime and CBS network exec is the CBC’s new executive director of commissioned and scripted programming.
TVA Group suspends dividend to pay for new channels
The Quebec broadcaster posted higher second-quarter revenues and earnings on an improved TV ad climate.
Corus OWNs a Million Dollar Neighbourhood
The show, set in Aldergrove, BC, is the second Canadian offering to air on OWN Canada.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
