Bauer changes the game
The sports brand is promoting its newest hockey skate with its largest brand campaign to date.
Two Oceans shows off its South African heritage
The winery launches a new multimedia campaign in an effort to capitalize on Canadians’ growing interest in the category.
Two new licences for ATN
The new stations will offer Caribbean and South Asian content.
Aeroplan boosts Beyond Miles through Facebook
As part of its new brand direction, the loyalty program is using the social network to engage consumers with its CSR program.
Next Media Stars: Noah Vardon
Find out why this Starcom strategist was selected to be a part of strategy magazine’s annual Next Media Stars list.
Globe and Mail up, National Post down: ABC
The National Post nearly reverses gains made last year with a drop in circulation.
Jennifer Mason joins GlassBox Television
The former Alliance Atlantis exec joins the mediaco as marketing and communications director.
Idol hits a high note: BBM Canada, April 18 to 24, 2011
NHL Playoffs Round 1 score enough viewers to land in the #2 spot for the week.
Blowing up AToMiC
Playback and strategy magazine join forces to expand Brunico’s annual AToMiC conference into an awards event, which launches this fall.
Canadian brands get in on UFC 129 mania
OLG Slots and Casinos, Gatorade and Pizza Pizza are just some of the Canadian brands that found ways of leveraging the event.
Will ‘n’ Kate ring in big ratings
Over five million viewers tune in to Canadian TV on Friday morning to watch Kate walk down the aisle.
Swanson Skillet Meals brings food to busy moms
The Pinnacle Foods brand is layering experiential on top of traditional to increase the impact of its latest product launch.
TSN kicks off more CFL content
The network is presenting nine games this year, its most pre-season Canadian football ever.
Starting with a digital mindset
SMG’s president of dynamic markets, Iain Jacob, talks to MiC about the agency’s goals in Canada and why it wanted to work with Bruce Neve.
MEC talks moms ‘n’ social media
The agency releases the results of its latest research at a breakfast event at (its client) Milestones in Toronto. (With video interivew.)
