Citytv brings back summer favourites
Extreme Makeover: Weight Loss Edition is the only new show on the summer sked, but there are plenty of series returns.
Google exec asks: where’s your mobile strategy?
Google exec Michael Slinger sits down with MiC to talk mobile advertising at the Google Wireless Summit.
Aegis NA sponsors MIT Media Lab
The ROI will be in access to cutting-edge research and technology, and keeping ahead in a converging media world, Aegis NA CEO Nigel Morris tells MiC.
Sun Media undergoes transformation
The launch of the Sun News channel provides the “missing piece” for the mediaco’s cross-platform strategy, says Quebecor VP Philippe Guay.
Ontario Colleges call youth to action
The college advocacy organization launches a campaign that speaks to Aboriginal youth, aiming to encourage post-secondary education.
The Style Spy expands reach
With new video, ad opportunities and contributors, the Vancouver-based sartorial site expands its reach to include Toronto.
Scotiabank Contact goes mobile
This year marks the first mobile strategy and coast-to-coast OOH campaign for the annual photography festival.
Dragons’ Den star Brett Wilson lands on Slice
The former panelist of the CBC show has signed on to host a new show, Risky Business, on the Shaw Media channel.
KFC bets Canadians can take the heat
The Yum! Restaurants brand is launching its internationally top-selling Zinger sandwich with a cross-platform campaign.
Onestop joins the election campaign
The DOOH co creates a comical web game to encourage Canada’s youth to take part in the upcoming federal election.
Environmental claims important to Canadians: study
A study from Leger Marketing for enviro-product company Cascades outlines Canadians’ environmental attitudes.
Evian’s baby is on the move
Part deux of the bottled water co’s latest media campaign starts today, with the debut of an innovative new ‘Baby Inside’ online ad.
Ford focuses on digital
The car company is launching its global campaign for the Focus where its target demo spends most of its time: online.
Big Bang Theory takes the week: BBM Canada: April 4 to 10, 2011
Dancing with the Stars two-steps into #2 for the week.
Astral plays the Game of Thrones
The new HBO drama based on the popular novels is being launched with a cross-platform promotion aimed at engaging hardcore fans and new viewers alike.
