Dragons’ Den star Brett Wilson lands on Slice
The former panelist of the CBC show has signed on to host a new show, Risky Business, on the Shaw Media channel.
KFC bets Canadians can take the heat
The Yum! Restaurants brand is launching its internationally top-selling Zinger sandwich with a cross-platform campaign.
Onestop joins the election campaign
The DOOH co creates a comical web game to encourage Canada’s youth to take part in the upcoming federal election.
Environmental claims important to Canadians: study
A study from Leger Marketing for enviro-product company Cascades outlines Canadians’ environmental attitudes.
Evian’s baby is on the move
Part deux of the bottled water co’s latest media campaign starts today, with the debut of an innovative new ‘Baby Inside’ online ad.
Ford focuses on digital
The car company is launching its global campaign for the Focus where its target demo spends most of its time: online.
Big Bang Theory takes the week: BBM Canada: April 4 to 10, 2011
Dancing with the Stars two-steps into #2 for the week.
Astral plays the Game of Thrones
The new HBO drama based on the popular novels is being launched with a cross-platform promotion aimed at engaging hardcore fans and new viewers alike.
Trop50 works it out
The new low-cal bottled juice line from Tropicana is being launched with a lean ‘n’ mean media plan to reach health-conscious females.
Blog: Media Inspiration at Ad:tech San Francisco, part two
Starcom’s Canadian digital group head Robin Hassan reports on media-centric highlights from the final day of the technology conference.
Veeva looks to ‘make life brighter’
The supplement company has stashed $5,000 worth of $5 around downtown Toronto in a unique charitable initiative.
Labatt takes drunk driving campaign online
The beer brewing house donates $1 to charity for every Canadian who takes the online pledge to draw the line against drinking and driving.
Coors Light hits the rails
The Molson brand makes the journey the destination with its new consumer experience.
Decision issued in Zoom Media, Rouge Media suit
The Quebec Superior Court made its ruling this week on the 2007 case filed by Zoom Media against Rouge Media.
Marketing Hall of Legends inducts six
The annual gala welcomed Frank Buckley, Umbra’s Paul Rowan and Les Mandelbaum and three more into its prestigious hall of fame.
