Chevy is tops in TO: Media Monitors, Nov. 8 to 14, 2010
In this week’s radio rankings, the automaker is #1 in Toronto, and Proactiv Solution leads the pack in Montreal.
H&M’s Lanvin collab sparks media blitz
As luxe-loving shoppers get ready to snap up the designer’s fast-fashion collection tomorrow, Stacey Najman of MediaCom tells MiC about executing a hit-and-run media campaign under a top secret mandate.
Honda milks 12-month ad plan
Integrated into every month of the 2011 Dairy Farmers of Canada’s popular milk calendar, the carco now has a year-long presence in the kitchens of the nation.
Quebec media band together for a good cause
La grand guignolée des médias, a province-wide food drive, kicks off with an awareness-raising campaign.
Gift Wrap: Holiday hosting with HGTV and Food
The Shaw Media channels are kicking off the holiday season with festive microsites and sponsorship by Canadian Tire and KitchenAid.
Shaw accelerates management change
The transition from Jim Shaw to Brad Shaw in the role of CEO is effective today.
Spotted! Phaneuf has wiiings
In an unusual media move for the energy drink brand, it has launched a mass OOH campaign across Toronto promoting its sponsorship of the Leafs captain.
Cineplex launches new VOD service
The mediaco enters the video-on-demand ring with its new Download To Own (DTO) and VOD movie service, launched today.
Lauren Richards takes new CEO gig
The rampant speculation over who gains from SMG’s loss ends now.
Spotted! MSF ships off new campaign
MiC finds out why Médecins Sans Frontières / Doctors Without Borders decked a series of Toronto bus shelters out in mysterious-looking cargo boxes.
CTV lends media might to PepsiCo’s Refresh Project
The network has expanded its support of the campaign with a series of new commercials featuring grant winners.
DFC gets in the van, man
The marketing org has partnered with the ever-present Jam Van to get teens to start thinking more about milk.
Cossette measures mobile use
The new quarterly reports from the agency focus on smartphone usage and marketing in Quebec.
Sharma to depart Cossette
The SVP and GM of digital division Fjord Toronto is leaving, following the restructuring of the agency.
Metroland expands with Ottawa this Week
The paper is launching with four hyper-local editions, working with Metroland website Flyerland.ca on a co-promotional ad package.
