Astral expands digi board network
The OOH division of the media company has increased its arsenal in Toronto, bringing its national digital board inventory to 32.
Teletoon Retro reaches out
The cartoon channel is asking viewers which classic characters deserve to be the inaugural inductees into the hall of fame.
Spotted! Ballet BC ditches 200 tutus
The organization’s dancers showed they prefer booty shorts to frilly pink skirts in a Vancouver stunt for commuters.
ABC 2010: It’s digital first for print
The prevailing talk at the 96th annual Audit Bureau of Circulations conference, which took place in Toronto, called for publishers to change the way they operate to survive in an increasingly digital world.
P&G fetes beauty biz
The second Canadian P&G Beauty & Grooming Awards celebrated the nation’s fashion media last night at a star-studded gala.
PHD wins strategy’s Media Agency of the Year
At an awards ceremony in Toronto last night, Jungle Media’s Sheri Metcalfe won Media Director of the Year, while DDB Canada took Agency of the Year Gold, and Taxi won B!G Award top honours.
LiveDress.com cleans up nicely
The social fashion site has relaunched with a new look, more videos and increased ad and sponsorship opps.
Rogers reps NBA
The mediaco is adding to its online sports inventory with a deal to sell space on NBA.com in Canada.
BMO Bank of Montreal #1 in T.O.: Media Monitors, Nov. 1 to 7, 2010
In this week’s radio rankings, the bank leads in Toronto, and Ford Lincoln Mercury is tops in Montreal.
VW gives Jetta the 3D treatment
The car company is highlighting its innovative redesign with equally innovative 3D ads in movie theatres in Toronto and Montreal.
Jersey Shore homage Lake Shore makes splash
The Toronto-based reality show is building buzz and looking for sponsors and brands to integrate.
Quebecor reports Q3 gains
Revenues, income and subscriber numbers all increased over the same period last year for the mediaco.
Timothy’s brews up a European partnership
The coffee house chain has teamed up with the Vienna Tourist Board to deliver beverages, snacks and a promotion inspired by the Austrian city.
CRTC approves three Cat 2 licences for TelAfric
The new channels will focus on content targeted at people of African descent living in Canada.
Oprah upfront excites buyers
The new channel arrives in Canada in March, giving advertisers a new place to reach a broad demographic of women.
