Healthy Choice lunches with the Food Network
The frozen meal company has teamed up with the specialty channel for an integrated show that’s part of a larger TV and online ad campaign.
BCE profit dips ahead of CTV acquisition
The company is banking that CTV content on mobile and online will attract and retain customers.
Aegis Canada hires new SVP, group strategy
Toronto-born Sasha Grujicic returns home after working for Isobar in England and the US.
Spotted! Sympatico.ca finds its centre at transit hubs
The Bell-owned web portal showed off some yoga moves at Union Station and is taking its class to Montreal next week.
Pizza Pizza #1 in T.O.: Media Monitors, Oct. 25 to 31, 2010
In this week’s radio rankings, Alarmforce is #1 in Montreal, and the pizza QSR leads in Toronto.
Lauren Richards leaves Starcom MediaVest Group
The CEO announced her resignation to staff Wednesday after a four-year stint that brought her and the agency dozens of awards and accolades.
Ford hits the ice
The car company is using integration on Battle of the Blades, plus some steamy bathroom-mirror messages, to promote the 2011 Edge and its new technology.
App-etite: Crohn’s and Colitis Foundation launches app
The not-for-profit is helping people who can’t wait with its GPS-enabled bathroom finder.
The case of the missing M&M’s spokescandy
The Mars candy brand has unleashed an effort that’s tasked Canadians with searching Toronto for the AWOL M&M character using social media platforms.
Pet Valu gets a bark to match its bite
The pet supply company is making some noise with an ad campaign, events and a quarterly magazine.
ABC and Spreed deliver mobile numbers
The independently audited metrics include app downloads and content shares for a growing mobile market.
LG wants to Rock Your City
The electronics company is teaming up with Telus to deliver a winter music and snowboarding festival to the city with the most votes online.
Svedka marries QR and Twitter
The future-friendly vodka company is using TwittQR, created by Guelph-based SpeakFeel, as part of its campaign in Toronto and Vancouver.
Rethink sings for Breast Fest
The breast cancer awareness charity releases a four-minute musical and an ad campaign to promote its annual film festival.
Regina teases Calgary
The Queen City is trying to lure Cowtown denizens with a two-phase campaign promising prosperity, family time and open roads.
