Doctors share their life’s work
The Ontario Medical Association is raising awareness with a campaign reinforcing the doctor-patient relationship.
Jersey Shore a hit on MTV Canada
The popular reality show’s second season is a chart-topper.
Private-label buyers older, richer: Nielsen
A new study finds that the traditional private label buyer is changing, as an older and wealthier demographic embraces price-point shopping.
Doritos gets real with Rihanna
The Frito Lay brand is launching limited-edition, AR-infused bags of its ‘Late Night’ flavours in a unique co-promotion for the artist’s latest single, with teen-targeted mass-media support in Canada.
BiteTV rebrands with comedy focus
The Glassbox Television channel switches up its edgy, male-focused content for a new comedy-filled fall lineup.
Sunnybrook shares its stories
The hospital’s foundation has launched a biannual magazine with online content refreshed weekly to raise money and awareness. Ad and sponsorship opps available.
ZenithOptimedia Canadian forecast (relatively) bullish
The Canadian arm of the global agency increases its growth projection for 2010, but notes that this year’s rebound will ease in 2011.
CRTC approves new Canwest Global channel
According to the application, the channel will feature action and adventure films, as well as westerns and rodeos.
CIBC looks to its leader
In a new national TV ad, the bank is putting its CEO front and centre.
Online tops for product research
A new study indicates that women are increasingly turning to the web to research products and services, but still like to share their opinions via WOM.
App-etite: Peace Point cooks up a new app
The prodco won Canadian Media Fund dollars to put its celebrity chefs into kitchens across the country.
Prospere magazine gets Delectably Chic
The online female-focused ‘magazine’ rebrands with a new name and new focus on ‘food, fashion and fun.’
Big Bang Theory tops again
House takes second spot with 90,000 viewers less than the sitcom, and Dancing with the Stars rounds out the top three.
Walter Levitt to resign from Canwest Global
The mediaco’s CMO annouced his resignation this morning, citing the still-under-CRTC review Shaw takeover as the reason for his departure.
Nissan’s Juke is on the go – and so is its media plan
The carco’s campaign for its ‘brave’ new model is making some YouTube firsts in this online-only launch.
