Aeroplan takes off with points promos
For the second of its two fall points promotions, the loyalty program is giving its retail partners extra brand boost with a new tracking tool for online member profiles.
Markham to voters: How would you DIY?
A new campaign from the GTA town sets out to inspire residents to vote by asking them to imagine how they would run the city.
Big Brother 12 rules the ratings
The reality show takes top spot on three nights. Hot in Cleveland and Flashpoint are the top two non-Big Brother shows for the week.
Famous rebrands as Cineplex Magazine
The in-theatre publication is changing its name to better reflect the Cineplex brand and has added new departments and expanded distribution.
Maynards’ cute mug shots
The company has turned its candies into criminals with a campaign and contest promoting its ‘most wanted’ sweets.
Spotted! Toronto gets lei’d
To mark the premiere of Hawaii Five-0 tonight, Global has taken over the front of Union Station to offer commuters an unexpected luau.
Second Cup turns 35
The Canadian cafe franchise is introducing a limited-edition coffee blend and promoting its sustainability practices in a national campaign through October.
Sears schools T.O.: Media Monitors, Sept. 6 to 12, 2010
In the radio rankings this week, Alarmforce holds on to #1 in Montreal while the department store is tops in Toronto.
PMB, ComScore’s ‘fused database’ goes live
The collaborative product links online viewership and print readership in a single database product.
Edmonton cyclists ring-a-ding-ding commuters
The city’s Bicycle Commuters Society has launched a sassy new campaign to help people find a hot two-wheeled date.
Hyundai rhymes with Monday on Global
The car co has an imposing presence during Monday night primetime with a sponsorship-based media strategy.
Claude Dubois gets real (finally!)
Catty comments abound as V in Quebec premieres colourful musician Claude Dubois’ new reality show.
In a TIFF: Audi sticks it to Toronto
The luxury car maker decorates the urban landscape with miniature car models – including a cheeky move near a certain major TIFF sponsor.
Yahoo! Canada debuts digital ‘upfronts’
A TV-inspired sales session at St. Lawrence Centre for the Arts in Toronto saw the portal show off flashy new display ad options and define its media strategy for 2011.
Teletoon bites its first feature
The cartoon network’s first live-action movie goes for the jugular with a big-name director and a TIFF Lightbox launch. A 13-part series will follow.
