Harvey’s flips no-name burger
Targeting young males, a radio and TV buy launching on Monday will promote a ‘Burger with Your Name On It’ contest housed on Facebook.
Italy vs. Paraguay best Monday WC ratings
The defending World Cup champions draw 1.136 million viewers on CBC, and over 200,000 live streams online.
Westminster Savings’ balancing act
The Vancouver-based credit union uses multimedia to show consumers it can help them find better balance in their lives.
Marblemedia spills new series for 2011
Called Splatalot, the new teen show will be shot for three different markets and integration opps include sponsorships, naming rights and online.
Quebecor to launch 24-hour news channel
Sun TV News will not broadcast the usual, ‘politically correct’ journalism, Quebecor claims. But is there need for another national news channel? Mindshare’s DaSilva weighs in.
Canadian Direct names Noise as AOY
The Western Canadian insurance provider has extended its relationship with digital agency Noise, naming it its full-service AOY, including media buying and planning.
Hotmail rebrands with new domain
A new Canadian domain, Hotmail.ca asks young professionals to ditch their old Rockstar1969 email and upgrade to a more sensible address – before it’s too late.
Hyundai’s soccer media freestyle
A Facebook widget that creates personalized FIFA jerseys catapulted Hyundai’s soc media popularity this weekend. Meanwhile, a Mindshare study shows which countries Canadians are rooting for.
Global goes pro for Rookie Blue
The channel is launching its biggest-ever promotional campaign for a Canadian series, with a multimedia rollout that includes trading cards and online games.
Canwest LP creditors vote to approve plan
In the first step toward finalizing the purchase of the newspaper group, unsecured creditors of the company approve the plan to emerge from the restructuring process.
Media industry to grow 5% annually until 2014: PwC
TV advertising will increase in Canada in 2010, but online advertising is set to beat even the US rate of increase, according to a new PricewaterhouseCoopers Global Entertainment and Media Outlook report.
Virgin’s got game and cash. w00t!
Sir Richard Branson’s megabrand unveils online competitive gaming destination, Virgin Gaming, at E3 in Los Angeles. Sponsorship and add opps are available.
CBC’s Cup coverage off to a strong start
Over two million Canadians tuned in to see the goal that made headlines ‘round the world as England took on the US in the first weekend of FIFA World Cup action.
HMV launches Pure rewards
The entertainment retailer is launching a new rewards program with a unique-to-Canada media strategy.
Stanley Cup Finals win four nights with 2.88 million
The Glee finale comes in second place with 1.758 million viewers.
