Lockout looms at TVA
Breakdown in talks puts cloud over Quebec’s top network. Company already training replacements, union claims.
CMA Awards panel announced
The Canadian Marketing Association made its first call for entries to the 2010 Awards competition, accompanied with the names of the senior judging panel responsible for choosing the winners.
NYC Upfronts: ABC
MiC guest blogger Helena Shelton of PHD shares her experiences at the 2010 Upfronts in New York: ABC unveils its fall programming strategy, with a focus on comedy, ‘event TV,’ and pumping up its 10 p.m. timeslot.
RMB to disband this summer
A new, radio-only association will form to accommodate both the functions of the Radio Marketing Bureau and those previously handled by the now-defunct Canadian Association of Broadcasters.
Growers Cider gets Ontarians to go ‘Au Naturale’
The Vincor Canada brand extends its nudist campaign to Ontario.
Sex and the City and the treadmill
Extreme Fitness partners with Warner Brothers for High Heel Bootcamp, a workout routine designed after the four iconic characters.
Montreal Impact get mysterious with media
The soccer team celebrates its entry into the big leagues with a 36-hour ‘mystery’ campaign followed by a Montreal-centric media buy.
PartyPoker.net woos with Aston Martin, Ferrari
The online gaming site is targeting men with a new ‘Drive the Dream’ promotion through a TV buy, OOH executions and a sponsored print pullout with the Toronto Sun.
2010 NYC Upfronts: Day 1
MiC guest blogger Helena Shelton of PHD shares her experiences at the 2010 Upfronts in New York: On Day 1, Fox goes glam while NBC lets its 13 new shows do most of the talking.
ABC expands digi, buyers committees
The Audit Bureau of Circulations buyers’ and digital advisory committees add 11 new committee members, including Lynette Whiley of Mindshare and Jennifer Holgate of SMG.
Survivor still a ratings hero
American Idol results show edges closer to the top, however remains in second place with 2.7 million viewers.
CBC gears up for World Cup
Ad inventory is ‘really close’ to being sold out as the network gets ready to airs its exclusive 64-game coverage of the soccer tournament across CBC, Bold and online.
Slice unleashes bridezilla on TO
Canwest is celebrating its wedding-themed programming by sending out a pink limo and attractive bridal party to engage Torontonians this week, also promoting a honeymoon contest to Cuba.
Tourism ‘cheaters’ storm Toronto and Montreal
Perceived rivals Tourism Toronto and Tourisme Montréal have ‘reconciled’ to launch a cheeky new campaign featuring ‘mobile hotel rooms’ – that also double as confessional booths – for urbanites in need of immediate absolution.
Dose offers up its content to go
The 18-to-34 targeted website has launched a new iPhone app to deliver its content to its increasingly mobile demographic. Ad opps are included.
