Kraft Hockeyville tops 2009 SMAs
The CBC-Kraft integration once again took home top honours at the Annual Sponsorship Marketing Awards, while TD Canada Trust’s HGTV sponsorship also got a Gold-medal nod.
PHD plays in downtown Toronto
Fred Forster and Fred Auchterlonie of PHD talk about the impact their participation in ‘World Creativity and Innovation Week’ has had on the agency, while celebrating it with whimsical consumer-facing OOH.
Rickard’s taste-tests its new Dark flavour
The Molson-owned brand is promoting its new Dark beer with a digital and TV push, while also leveraging the digital success of the ‘Brew Your Own Beer Ad’ campaign launched earlier this year.
YTV and Earth Rangers get wild
A new ‘kid-powered’ media campaign from the non-profit, in partnership with YTV, seeks to give kids the tools to raise funds and awareness about animal habitat loss.
ComScore and PMB combine forces
The new data-sharing partnership will help buyers and publishers better understand online readers’ behaviour, and determine which demographics are duplicated in print and on the web.
DFC’s cheeseman marks crackers, pizzas downtown
A 3D billboard in Toronto targets the imaginations of moms on the go, while a more subtle, online content integration schools fine-cheese amateurs in this dichotomous Dairy Farmers of Canada campaign.
Delta Hotels encourages neighbourly deeds
The hotel and resort co is encouraging Canadians to do good deeds with a campaign that focuses on community service and fundraising, while building Delta’s social media presence.
Virgin America tweets its fleet into Toronto
The airline announced this morning it will launch a California-to-Toronto service with a Twitter promotion and contest, opting to delay a traditional push until the weekend.
Citytv uncovers Warehouse 13
The new ‘action-dramedy’ on the Rogers channel features the stranger-than-fiction antics of two Secret Service agents tasked with collecting artifacts for an Area 51-style government warehouse.
Nightlife.ca gets hot new look
Rogers and Annabelle Cosmetics have signed on with integrated advertising deals for the relaunch, which includes new ad opps, increased user engagement and a goal to more than double its page views.
Victoria Gin courts queens
The Canadian spirits brand is leveraging its connections in the GLBT community and launching a Queen Victoria look-alike contest with the Fairmont Royal York hotel in Toronto.
Spotted! TD sees through the Globe
The bank executes an innovative section-cover wrap in Saturday’s Globe and Mail, allowing readers to see through to the benefits of its travel rewards card.
Survivor keeps ratings lead over CSI
Survivor: Heroes vs. Villains on Global and CTV’s CSI battled it out again on Thursday night, but the reality series prevailed with 2.911 million viewers.
Recipe site Viteunerecette.ca freshens up
The busy-mom-targeted site is opening up new brand integration opportunities as it debuts a refreshed look and more interactive features.
Happy Town bows on A
The new one-hour mystery thriller shot in Port Hope, ON., features actor Sam Neill (Jurassic Park) in its ensemble cast.
