Survivor edges out CSI
Big Bang Theory also makes an impressive impact.
Envelopes shrink 3 percent for 2010/11
Canwest and CBC see less cash, while CTV makes modest gain as the Canada Media Fund doles out dollars. English-language drama is set to get $57 million in funding.
TV ads up, radio down at Astral
The mediaco’s second quarter earnings are up 24% ‘fuelled by a gradually improving economy,’ says Astral CEO Ian Greenberg.
Global, ABC set date for Rookie Blue
The drama formerly known as Copper will simulcast on Thursdays this summer.
CMDC 2010: Media wizards, digital dragons
Capped with a Dragons’ Den-style pitch session, this year’s Canadian Media Directors Conference featured weighty insight, celebrity media icons and big-picture food for thought.
Hellmann’s counsels Canadians on real food
The foodco unleashes a national media campaign to announce an ingredient switchover.
Payless boots up mobile marketing
A new campaign offering consumers discounts via text message marks the retailer’s first foray into the digital realm.
Canwest, Prodigy find Lost Girl
Integration opps are available for this new Canadian series about a vampy succubus with a taste for humans (and love triangles).
Amex, Starwood go social to launch co-branded card
In a first for American Express in Canada, the credit card company uses social media to lay the foundation for its launch campaign, with immediate results.
Aeroplan soars in Toronto: Media Monitors radio rankings March 29 to April 4, 2010
While AlarmForce cracks #1 in Montreal, there’s a lot of mobility in the Toronto market.
Onestop launches digital OOH agency network
Toronto’s Cossette, Mediacom and Media Experts are the first agencies on board.
ING Direct starts big dialogue with small biz
The online bank is targeting a new sector of clients – small business – with a public-facing media campaign focusing on business benefits.
Funding cuts could jeopardize CBC prime time
CBC says its prime-time shows may be in jeopardy following a $12.6 million drop in funding from the Canada Media Fund, which came into effect on April 1.
Northwest Territories pitches Canadians to relocate
The NWT Government invites folks to ‘Come Make Your Mark’ through an extensive multimedia campaign that will first focus on Northern Ontario.
On the MiC with Microsoft’s Bill Buxton
The Microsoft exec gets on the mic the day before his CMDC keynote speech to share his thoughts on the media universe and what he likes to call the ‘society of appliances.’
