Discovery eyes new channels, more online
A new deal with Discovery Communications in the US sets the stage for more channels and expanded opportunity for cross-platform content sharing.
BNN talks tax with high-income earners
Two weeks before Canadians file their annual taxes, BNN lends a helping hand via a 30-minute interactive talk show, Talking Tax.
Youth create online safety campaign
Developed by Microsoft Canada in partnership with the Boys and Girls Club of Canada, the campaign is the result of a national contest asking young people to create their own PSAs.
GLEE-FM takes to the airwaves
103.9 FM goes Glee-full for a day in a special Canwest promotion. The Toronto radio station will devote a full day of programming to the hit Global TV show.
Kingdom comes to Vision
The British series starring Stephen Fry lands on Wednesday nights.
Dairy Queen Canada launches media blizzard
Dairy Queen Canada celebrates the 25th anniversary of its signature treat with a national tour and media campaign complete with its own fan club, the Blizzmanns.
Cmore connects print, online with shortcodes
The new service – which uses shortcode text messages to deliver additional content – is being beta tested with two Canadian daily newspapers.
Derlea spreads the love
The foodco embarks on a media campaign to promote its new line of spreads, while using the opportunity to promote the charity Spread the Net.
Travel Alberta tells travellers to bring boots
A new campaign for the tourism agency is extolling the virtues of Alberta’s outdoor activities in a international multimedia campaign.
American Idol sings its way to another weekly win
Grey’s Anatomy came in a close second for the week with 2.796 million viewers.
Mars encourages coupon-clipping kindness
Mars’ chocolate division wants to be known for more than its iconic bar – a goal behind a new campaign to foster the exchange of millions of free chocolate bars.
Koodo invites fans into the ring with El Tabador
A new interactive game brings Koodo’s El Tabador character to life on the brand’s YouTube channel.
Pantene to cast reality hair model
The P&G shampoo, which undergoes a rebranding next month, calls on all tress-blessed women who want to star in a live-to-air commercial.
Hilroy pencils in YTV’s The Next Star
American Idol for the pre-15 set, there are still plenty of sponsorship opps available for this youth talent search that draws one million voters.
CBC puts Travis in prime time
The reality series, which will feature ‘unsung heroes,’ starts work this spring. It’s ‘about what this country’s made of,’ says hostess.
