CBC puts Travis in prime time
The reality series, which will feature ‘unsung heroes,’ starts work this spring. It’s ‘about what this country’s made of,’ says hostess.
ESPN’s Canadian digi-sales find new home
Toronto-based media solutions agency Crucial Interactive will handle Canadian sales for ESPN’s Digital Sports Network, which includes ESPN.com and international sites such as ESPNSoccernet.com.
Texters like digital outdoor ads, survey finds
A study commissioned by OMAC on digital OOH indicates that people who like to text are more engaged with the medium and shopping malls are where people are most aware of it.
Federal gov tops TO, Montreal: Media Monitors radio rankings, March 22 to 28, 2010
Koodo Mobile is the big mover in both Toronto and Montreal as the Feds hold steady at the top.
Cherry tops Shania, Céline
The CBC scores ratings success with a two-part mini about the popular hockey personality.
CHOM radio set to broadcast in 3D
The Montreal radio station continues to break sound barriers by offering its listeners an immersive sonic experience. Will ad opps in the new format follow?
McDonald’s makes nice with the ladies
The QSR launches its small-appetite-friendly McMini sandwiches with contest partnerships with two women’s magazines and a Canadian gossip site.
Ubisoft sends Splinter Cell fans racing
To promote the release of Tom Clancy’s Splinter Cell: Conviction, the gamemaker staged a seemingly impromptu stunt in the middle of Toronto’s Comic Con.
Home Depot joins search for Ultimate DIY’er
The retailer partners up with the Canwest-owned channel on a campaign and online contest to crown Canada’s best home renovator.
Corus adds Teletoon.com to its sales roster
The mediaco will now handle the media sales for Teletoon’s stable of English-language websites, and has new ad opps for some big-name vids in the offing.
‘Glee’ hits streets, changes nights
Choirs on Toronto’s streets will be singing the show’s praises, while Global switches up the show’s schedule in order to accommodate a sked change over at Fox.
IAB Canada lays out direction for 2010
The organization recaps its 2009 achievements while laying out its strategic direction for 2010.
Canadian Blood Services retains DDB and OMD
The org has renewed three-year agreements with both agencies to provide strategic advertising and media management services.
Consumer spending to remain tight: report
Bensimon Byrne’s latest Consumerology Report says high personal debt and comfort with thrift will prevent Canadians from splurging. However, over 80% of those polled see better times ahead for the economy.
Gov commemorate ‘end of an era’ with ad
The Government of Canada expands its Vimy Ridge Day celebrations with a national and regional television media buy in light of the passing of Canada’s last known WWI vet.
