Manulife One puts money down on Burn My Mortgage
The new RTR Media-produced show will debut this fall with the Manulife Bank brand on board as title sponsor.
Spotted! Gay Lea fights for toast rights
The butter brand takes to TO streets for National Toast Day, a stunt to promote its brand and raise donations for the Daily Bread Food Bank.
CRTC okays ‘caster negotiations, defers final nod to courts
The regulator lays out a framework for future negotiations between BDUs and broadcasters and okays paid spots in VOD services. Media execs weigh in on the outcome.
Denneboom buys media for Harley-Davidson Canada
The Toronto media agency will handle both English and French TV and radio ad buys. The Canadian Harley vendor will embark on its first major campaign in four years.
Samsung travels in 3D with mobile TV café
This week Samsung and Future Shop will team up to promote the launch of the 3D TV, taking it easy in a mobile café in Toronto.
Scotiabank puts big media behind its Momentum
The bank’s newest cash-back credit card gets the support of a highly targeted media buy to help it stand out from the crowded rewards-card marketplace.
Lavalife makes Summer Love with Virgin, Colgate
The Toronto-based online dating site is launching the sophomore edition of its ‘Canada’s Top Singles’ contest with more media, new brand sponsorship and an expanded event finale. Additional tiered sponsorship opps are available.
House climbs back to the top
Survivor: Heroes and Villains beats Grey’s Anatomy on Thursday with 2.772 million viewers, the second-most popular for the week, while CSI New York ousts Idol on Wednesday night.
Ipsos: internet beats TV in hours spent
For the first time since the research firm started tracking it, Canadian adults’ weekly online usage has surpassed that of TV.
Kotex rejects visit from ‘old Aunt Flo’
Feminine hygiene advertising is stuck in the 1950s, says the Kimberly-Clark brand, as it introduces U by Kotex with a modernized new look and online educational forum.
Rich media, rich rewards: VideoEgg, comScore
The online ad network and audience-measurement co team up on a study to examine the impact environment has on ads, and how the media format used influences brand recall.
CRTC annual report: Revenues down for networks, up for ‘casters
Record losses continue to plague conventional TV sector, says CRTC report, but the picture looks much rosier for cable and satellite broadcasters.
Kinder surprises with playhouse contest
Since being featured on Jon & Kate Plus 8, Kids Crooked House has achieved notoriety as a product placement success story. With the launch of the playhouse in Canada, the brand is partnering with Ferrero Rocher’s Kinder Surprise.
Toronto Life embeds ads into new blogs
Peroni beer and Drake Hotel are taking advantage of new advertising opportunities on the redesigned website. A brand brave enough to enter the unpredictable social media realm directly can now also sponsor the comments section on the site.
The gov goes big: Media Monitors radio rankings: March 8 to March 14, 2010
Government radio ad buys dominate Montreal’s top two positions while Sears and Timmy’s roll up second and third place in Toronto.
