The gov goes big: Media Monitors radio rankings: March 8 to March 14, 2010
Government radio ad buys dominate Montreal’s top two positions while Sears and Timmy’s roll up second and third place in Toronto.
Agencies tackle digital ad verification
Toronto-based Media Contacts and US-based GroupM announce the implementation of digital ad verification technologies for online ad network buys to better track media strategy executions.
CTV buys into The Borgias
The costume drama is set to shoot this summer, and sponsorship opportunities will be available.
Global, TSN relishing Tiger bump
The image-tarnished linksman is expected to lift ratings upon return to the Masters, a move that has inventory ‘moving briskly,’ Global says.
Transcontinental in the black for third straight quarter
In its first quarter fiscal report, the company attributed growth to the expansion of advertising options through its digital portfolio and an increase in magazine-related web and mobile revenue.
Kids rise above Mosque
The sketch comedy troupe’s Death Comes to Town finishes ahead of the Regina-based sitcom.
Public Mobile comes to Ontario, Quebec
The newest entrant to Canada’s wireless market opened for business today with 25 new stores in Montreal and Toronto, and a stealth ‘Unlimited’ OOH campaign.
CCAB releases 2009 circ data
The report includes numbers for 18 major metro dailies including the Toronto Star, Sun newspapers, Metro, 24 Hours, and Journal de Montreal.
The Score Marches on with NCAA Madness
The channel launches its multi-platform coverage of the famed NCAA basketball tournament with sold-out inventory and a roster of sponsors including Toyota, Lowe’s and Budweiser.
Post puts the prize back in cereal
Post Cereals brings the time-honoured ‘prize-in-a-box’ promotional strategy into the digital age with the new ‘Flip the Flap’ campaign.
It’s alive! Newspaper readership holds steady: NADbank
The 2009 NADbank readership study is out and the results indicate that while mobile may be making all the headlines, people still like the feeling of pulp n’ paper in hand.
BMO launches elite print and OOH campaign
The bank targets its latest campaign at a lifestyle-specific market with a national print and OOH buy.
TV Tropolis gets Tooned!
The live-action ‘docu-tainment’ pays tribute to Saturday morning cartoons with a star-studded lineup.
Correction: Porsche OOH
MiC sets the record straight on a story run last week on Porsche’s latest campaign.
New programs on deck for DIY Network Canada
Indoors Out, Blog Cabin and 10 Grand In Your Hand help DIY Network Canada exit March like a lion.
