ABC modifies definition of digi mag
The auditing bureau has changed the definition of what constitutes a digital magazine in light of new applications and devices, such as the Apple iPad.
Virgin Mobile goes Gaga for members
The phone company loses the word ‘customer’ from its lexicon. Its new loyalty program promises members they’ll feel more like pals and family and less like faceless customers.
Rival networks team up on multi-platform Genies
Canwest, CBC, Astral and Corus unite to celebrate the 30th Annual Genie Awards via simulcast, webcast and re-broadcast.
Discovery mixes it up with sharks, mummies this April
The channel puts the spotlight on the ever-popular topics of sharks and Egyptian mummies with new shows, specials and themed weeks this spring.
Harlequin romances Nintendo DS
Notes from the mediascape: Harlequin gives Japanese readers a chance to live out their fantasies in a new line of love stories for grown-ups.
5.8 million watch The Hurt Locker win Oscar gold
The Academy Awards pre-show on CTV airs the best and worst of the red carpet to 3.678 million.
Koodo challenges contracts to a cage match
Koodo’s El Tabador fighter is caged inside a billboard in a new campaign for the mobile service provider.
Evil series shooting for Space
The comical CFC short Todd & The Book of Ultimate Evil finally makes the jump to TV, led by Dark Oracle‘s Alex House.
Three sci-fi favourites return to A
FlashForward, V and Fringe are back with new episodes. FlashForward and V will be preceded by recaps to refresh viewers’ memories.
Two Young Lions juries announced
Canada’s Globe and Mail’s Young Lions competition print, film and cyber juries have been selected. The media jury will be announced next week, and the entry registration deadline has also been extended.
Disney flutters fairies to Canada Blooms
A first-time partnership with the largest horticultural festival in Canada is an exercise in experiential marketing that allows Tinker Bell to cast magic in a way not possible with traditional media, the brand says.
Survey 1 2010 BBM Overview
CHFI-FM now leads the way for women aged 25-54 while Q107 is on top for males in the same age demo, according to this BBM overview from David Bray, SVP, Hennessy & Bray Communications.
Fresh TV goes social with Twitter, blog
Toronto’s Fresh TV is launching its first interactive character Twitter account, penned by Stoked scribe Fin McCloud, as well as a new blog.
MiCpicks: Tim Dolan’s ‘Three things I want to know about…’
Fjord Interactive’s new VP digital strategy weighs in on the three things he wishes he knew more about – and invites readers to share their examples with him.
Western Canada Lottery Corporation wins big at Crystals
The spot by Venture Communications also wins Gold in Performance.
