Corus gets sweet with cupcakes, bikinis
Debuting in April, the channel’s new show Ashley Paige: Bikini or Bust offers multiple opportunities for multi-platform sponsorship, while over on W, The Cupcake Girls debuts next month with a 13-part new series.
Vichy signs on to Best Health Challenge
The skin care brand is the title sponsor of the national contest, which will continue through February 2011.
House towers above Hiccups, Dan
Homegrown comedies are no match for the cantankerous doctor, as the medical drama returns with its highest-rated ep this winter.
Porsche Canada goes outside with its spring campaign
The Canadian division of the high-end sports car maker hopes to end misconceptions with a new outdoor campaign that focuses on four specific models, while the online component includes more vehicles.
Earth Hour goes social
This year, WWF Canada is promoting the lights-out program with a social media-driven contest, new sponsorship activity and a Blackberry application.
Citytv is everywhere: Media Monitors radio rankings March 1 to March 7, 2010
Rogers spreads the Citytv word in Toronto while the Government of Québec leads in Montreal.
Aspers make bid for Canwest newspapers
The former Canwest owners are included in the list of six interested parties who want to buy the division’s 46 publications.
Most marketing execs not hiring for 2010
Only 15% of Canadian marketing and ad execs surveyed for The Creative Group Hiring Index said they will increase staff this year – but while demand for branding experts is high, there isn’t much demand for media specialists.
NABS to host speed mentoring event
NABS ambassadors are seeking a few good media agency mentors as they add professional dev to the social agenda.
Quebec says more cheese, please!
The first phase of a Cossette campaign includes magazine advertorial and 15-second teaser spots to underscore the role that cheese plays in Quebecers’ everyday lives.
Gripped pedals new cycling magazine
The new pub, called Canadian Cycling Magazine, was launched to reach the ‘underserviced’ market of Canadian recreational bike enthusiasts.
Goldman Sachs moves to block Shaw deal
Canwest’s jilted partner claims ‘remarkable abuse’ of creditor protection by Shaw and bondholders. The debt-laden broadcaster has also reportedly sold its corporate jet.
PHD takes Internationalist Grand Prix
Three Canadian agencies take home a total of seven Internationalist Awards for Innovation in Media.
Goldman Sachs asks appeal court to kill Canwest sale
The Wall Street investment bank, a financial partner of Canwest, asks the Ontario Court of Appeal to reconsider other restructuring proposals.
Family Channel shines with Superstar Spring
The Astral-owned channel launches a host of special programming to entertain the kids during March break, supported with a promotional campaign and a contest that includes online ad opps.
