Family Channel shines with Superstar Spring
The Astral-owned channel launches a host of special programming to entertain the kids during March break, supported with a promotional campaign and a contest that includes online ad opps.
Aeroplan lifts off into mass media
The loyalty program launches its first media campaign since 2006, using newspaper, web and radio to reinvigorate the brand and take on the competitive loyalty program environment.
Bridge can’t top Dan, Hiccups
Ratings for the premiere of CTV’s The Bridge indicate a good, but not stellar, start for heavily promoted cop show.
Showcase pwns with QR codes and Xbox
The channel supports the debut of new gaming-themed show, Pure Pwnage, with a multi-platform promotional campaign targeting Canadian gamers.
Big boost for Oscars
Sunday’s three-hour awardathon clocks in as CTV’s most-watched broadcast in 12 years.
Pfizer pays viral tribute to Canadian Paralympians
The pharmaceutical company, working with Toronto-based Zig, has created a viral video to raise funds for Canada’s Paralympic Team.
Consortium ramps up Paralympic coverage
Fresh off the Olympic ratings victory, the Consortium is running more hours of Paralympic coverage on TV, online, radio and print properties than ever before.
Colorectal Cancer Association launches cheeky new campaign
A full-blown viral, social media, TV, OOH and print campaign urges cancer prevention through screening. There’s also an ingenious Facebook application that turns your Facebook portrait into your backside on Mar. 31.
Undressing STIs with the Quebec Ministry of Health
This attention-grabbing online ad execution developed for the Quebec Ministry of Health explains to youths why they should practice safe sex.
Survivor, 24 only dramas in top 10 during Olympics: BBM
TV’s usual top dramas fade into the background as the Olympics lead every night.
Insight: Gov’t must balance business with privacy concerns
In this MiC op-ed, Media Contacts managing director Chris Williams weighs in on the government’s need to balance the privacy concerns of citizens with the need for marketers and publishers to reach them more accurately.
Canadian Living gets new look, fresh approach
P&G’s Olay invests in 18-page inventory takeover of special beauty section as the magazine celebrates its 35th anniversary with a new look and cross-platform promotion.
Hasbro lights up Jedi mission with Teletoon
A Star Wars contest hosted on the Teletoon website asks consumers to play a game of good vs. evil for a chance to win a Lightsaber training party.
CIBC flips the ‘Switch’
In a big media push launching this week, CIBC is casting a wide net to reach 95% of consumers in Canada by promoting a range of products and services.
Teletoon’s ‘Stoked’ surfs the web
Officially launched to capitalize on all that free time during spring break, the show’s new microsite features interactive elements to engage fans and, as such, advertisers too.
