Beef Radio goes live
The Beef Information Centre launches a podcast program to promote the benefits of healthy eating online.
Olympics’ media strategy a win, execs say
It was a cross-platform media event unlike anything Canada has seen before, and it was a winning formula, media agency execs say.
Doyle renewed, Border cancelled
The end of White Pine’s action drama frees up Grace Park for CBS’ redo of Hawaii Five-O.
Corus proposes new ‘hyper-local’ news channel
The broadcaster has applied for a licence with the CRTC to launch a regional channel in Western Canada airing news, weather and other info in a similar fashion to CP24.
Nick, YTV, Treehouse debut new March series
March madness takes hold at Corus Entertainment as the broadcaster debuts three new series.
LCBO hosts virtual wine-tasting
A media-mix promoting the Malbec event includes online banner ads, newspaper print executions and in-store signage scannable by mobile phone users, which takes shoppers directly to the event landing page.
Burger King flips hot new campaign
The QSR focuses on new flame-broiler in its latest national multimedia campaign.
CBC shuffles news sked for March
Ceeb viewers get more CBC News Now, more Lang & O’Leary as a result of the readjustment.
In the rings: CUME Day 13
The Canada-Russia men’s hockey game scores almost as big as the USA-Canada game earlier in the week, engaging nearly two-thirds of Canada in the action at some point in the game, Consortium says.
Tropicana creates land of the rising orange
The PepsiCo brand spent last month in Inuvik, NT creating a series of doc-style spots, and will debut the community-oriented campaign to the rest of the country during Olympic Closing Ceremonies this weekend.
Spotted! Oakley wraps transit – with a twist
The eyewear company takes an alternative approach to wrapping transit with a media strategy at the top of Grouse Mountain in Vancouver.
In the rings: Rockport rides rickshaws in Vancouver
The Canadian division of the US shoemaker uses foot-driven transportation to inform the wandering crowds of its new boot.
YouTube launches Non-Profit Program
The program provides premium YouTube features to Canadian non-profit organizations, such as call-to-action overlays with deep links that are carried over even as videos are embedded in other sites.
Pizza Pizza takes Toronto: Media Monitors radio rankings: Feb. 15 to 21, 2010
The pizza chain peppers Toronto radio market with ad buys. In Montreal, Hyundai is still parked in first.
CRTC ready to rule on fees
Is it strike three? Or third time’s the charm? The latest, and presumably final, ruling on the thorny issue is on its way from Gatineau.
