Sony gets creative with OSC sponsorship
Hoping to impart its photography and environmental responsibility specialties to a more diverse audience, Sony Canada signs on as exclusive partner of the Ontario Science Centre’s Creative Science workshops.
Slice ‘peaches’ Real Housewives to viewers
The Canwest-owned channel hopes to titillate viewers with sassy new ads in a new media campaign for its Real Housewives shows.
MICpicks: Normand Miron’s ‘Three Things to Think About in 2010…’
Montreal-based Normand Miron, president of Ogilvy 2B Interactive, serves up three digital New Year’s resolutions.
Sears bests TO radio buy: Media Monitors radio rankings, Dec. 21 to 27, 2009
Department store chain stays atop the pre-Christmas media buys on Toronto radio while perennial big spender AlarmForce reigns in Montreal.
Rob Norman named North American CEO of GroupM
The former head of GroupM Interaction replaces Marc Goldstein, who will retire at the end of March.
Discovery grants Licence to Drill
Accompanied by a microsite, app and online game, the new Pixcom production on Discovery Channel follows two companies in the natural gas-drilling business in the Canadian North.
MiC’s top picks for 2009
From feats of technological marketing magic to party-crashing squirrels, the Media in Canada and strategy desks weigh in on their favourite campaigns and media-industry news of the year.
Sears still tops Toronto: Media Monitors radio rankings, Dec. 14 – 20, 2009
Sears Canada spends the most on Toronto radio buys, while Alarm Force can’t be pried from its top Montreal peak.
YouTube gets friendly with Facebook
The Google-owned video site integrates new Facebook functionality into personal accounts, making it easier to track vids going viral.
Astral serves up movie lovers’ faves in new ads
The media co debuts new hyper-targeted online ad software that targets audiences with genre-specific creative to promote its new HD offerings.
TD Canada Trust invests in MoneySense.ca
The personal finance magazine launches a standalone website, offering sponsorship opps linked to popular content, with TD Canada Trust on board as the exclusive financial services partner.
Spotted! WestJet teases commuters with transit takeover
The airline’s vacation-planning subsidiary launches a pre-Christmas push in Vancouver and Toronto to remind downtowners that the holidays don’t have to be all about snowy sidewalks and visiting in-laws.
XWeighted launches national fitness contest
Slice’s weight-loss and fitness reality show fills the gap between seasons with a branded online contest urging Canadians to reach their health and fitness goals.
Survivor: Samoa finale earns best ratings in years
Proving it only seems to get better with age, the popular reality series has its best-ever finish since 2006’s Survivor: Panama.
Sears nabs bargain shoppers early with YouTube
The retailer’s holiday digital strategy employs a two-day YouTube homepage buy to push online deals and engage shoppers who start looking for deals as soon as their presents are unwrapped.
