CBC Kids breaks the latest lost-sock bulletins
CBC Kids’ award-winning new show What’s Your News? features ‘groundbreaking news’ on kid-friendly subjects such as lost socks, big soccer kicks and, puzzlingly, traffic updates.
Holt Renfrew to magenta-ize fashion district
In an effort to create buzz and attract a different consumer, Holt Renfrew is dropping its iconic name for a new pop-up shop launch downtown and promoting it with a guerilla marketing strategy – both firsts for the brand.
Globalive talks candidly with Canadians
Wind Mobile isn’t yet allowed to operate in Canada, but Globalive’s wireless brand has still launched its print and online video ‘pro-competition’ campaign.
Rogers announces nets onboard with online VOD
The cableco announced this morning the widespread availability of its online video-on-demand service and nets on board, including Canwest and Corus.
OMD wins Best in Media at CMAs
DDB takes home the first-ever Best of the Best award for Subaru Canada’s ‘Sexy Sumos’ campaign at the Canadian Marketing Association’s redesigned award show.
House charms its way back to the top
Grey’s Anatomy is at a very close second place with week-over-week audience growth.
Knowledge.ca makes room for advertisers
The BC-based educational public broadcaster has launched a new website that opens up new opportunities for marketers with a public-service message to reach its viewership.
Al Jazeera English negotiating with Canadian carriers
The CTRC has approved the Qatar-based broadcaster’s application for Canadian distribution, and a Canadian bureau will be opened at the launch.
Howe let go from Transcontinental
The VP and group publisher of English Canada consumer publications is laid off amid restructuring at the Montreal-based media company.
Perrier goes covert with secret society
Nestle Waters’ Perrier brand hits the bar scene with a plan to get the affluent club crowd to break out the bubbly, water, that is.
Nissan revs Good Samaritan street teams
In an extension of its ‘Best Part of Your Day’ campaign, Nissan is unleashing do-gooder street teams across the GTA in hopes of gaining online fans.
Rogers slashes 900 jobs
The losses focus on management, as the cable giant girds to compete with Bell and Telus.
Strollers and spray tans on MTV Canada
Two new series debut next month in simulcast with MTV in US, including Teen Mom, a dramatic spin-off of the popular reality series 16 & Pregnant.
Sheknows launches Canadian site
The US-based lifestyle site has launched a Canadian version, providing advertisers with the opportunity to access its 1.5 million Canadian readers.
O’Farrell revives bid to sell Canadian ads on US avails
Fourth time’s the charm? The former CAB boss takes a page from Rogers, Kevin Shea and Drew Craig with his plan to payroll Canadian programming.
