The future of media, revealed
Execs at yesterday’s CMDC conference predict a world wherein consumers are content producers and where seamless brand integration efforts will reach them at all times.
HGTV plants trees in the subway
HGTV campaigns in Toronto and Vancouver promote new cottage-themed series.
MTV Canada hits new peaks
MTV is plotting creative brand roles for its new reality series set in Whistler, BC.
Media Oker takes the bait
New account win for the agency has it commanding a new ship – media hook, line and sinker.
Sponsors line up at the ski lift
Telus, Pontiac, Microsoft Zune and Kokanee are among the sponsors of the Telus World Ski and Snowboard Festival.
Tribe joins the Magazine Network
Tribe plugs the GTA hole in the Magazine Network Online’s roster of urban-focused websites.
Specialties flush with cash
According to CRTC stats, strong ad figures combined with higher subscriber revenues last year led the specialty sector to a profit of $549.6 million.
Elle Canada steps off the page
The mag is integrating content, runway shows, seminars, sponsors and retailers into a one-day event with brand opps galore.
Co-branded CD launch party smells like tween spirit
To support their new album, girl group Done with Dolls parties it up with sponsors Vera Wang Rock Princess perfume and Rimmel.
Creative Canadians have taken over Cube-vertising
Contestants are taking the social media-only car launch contest offline through their creative attempts to win.
Momstown’s upward trend
Momstown and Uptrend Media have partnered up to help online advertisers reach new moms in small cities in Ontario.
Impact Mobile teams up with global software developer
The partnership with Netbiscuits allows Canadian brands to mobilize the multi-platform creative.
Activia wants to hear women’s digestive woes
Currently touring three major markets, an Activia-branded van lures women 35 plus to hop in, sample the product and speak to a nutritionist about probiotics.
Elvis fans all shook up over New York Fries
Retailers’ efforts to create a more mall-friendly execution for the OOH phase of its provocative ‘Real Fries’ campaign offends some Elvis fans.
Future Shoppers build virtual hockey pads
In a new user-generated promotion, the electronics chain asks users to build their own dream living room with its products – then invite friends over for a virtual playoff party.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
