Farmers Dairy digs into its roots
A new marketing campaign spotlights Nova Scotia’s local milk producers with print and OOH ads featuring a series of farming families.
CSI stays on top
BBM/Nielsen Top 30: March 2 – 8, 2009
American Idol‘s ‘Wild Card Special’ reveals itself as a close second.
SpongeBob hits the road to celebrate 10th anniversary in Canada
He may live in a pineapple under the sea, but SpongeBob SquarePants is heading to the Great White North for a cross-Canada bus tour to kick off 10th-anniversary celebrations.
Evian steps up to Fashion Week with fancy footwear
Servers will be sporting pink hemp dresses and Evian-branded heels, in perhaps Canada’s first Shoes-As-Media runway outing.
Axe Canada flirts with Magpie Tweeters
Canadian brands are nestling in with Magpie, just as the newest ad network within Twitter bows new payment models this week – including an eBay-meets-Russian-roulette CPM scheme.
Toons for Toddlers launches in Canadian cinemas
Sponsors can participate on screen and through pre-show demos – but they must have pizzazz to keep tot attention.
MICpicks: Mike Sharma’s three things you should know about…
When real and virtual worlds collide, brands can get the best of both.
iVdopia launches iPhone app sponsorship net
Brands already on board include eBay, Nokia, Samsung, GM, HP, Virgin, Cadbury, Dominos and Airtel.
There’s a 3D elephant in the room
75 years after Babar the elephant made his book debut, Nelvana is giving him the 3D treatment in a new animated series, The New Adventures of Babar.
Dragons’ Den auditions entrepreneurs and casts brands
CBC is tailoring brand integration opportunities on the fourth season of the popular pitch-for-investment series.
Global bows April trifecta – plus digital murder club
An exclusive online world geared to sleuthing out a killer sparks the intrigue next week for new series Harper’s Island, one of three new prime-time entries.
Sweetspot.ca settles a new nest
This week the online lifestyle guide has launched Sweethome.ca, a destination for women interested in home decor trends.
Two big fish networks hook up
North America’s only 24-hour fishing network, World Fishing Network (WFN), and Allcoast Media have teamed up for a marketing partnership.
CTV cuts back Canada AM‘s local resources
Montreal’s First News gets chopped.
Pizza Pizza holds on to top spot:
Media Monitors March 2 – 8, 2009
The Montreal Gazette is back on top of Montreal’s ad spend rankings.
