CSI reaches the top
BBM/Nielsen Top 30: Feb. 23 – March 1, 2009
House comes in a cranky second.
Wide release for Week
With a ‘significant’ marketing campaign last summer that grew to include partnerships with Roots and Air Canada, boutique distributor Mongrel Media is hoping for sky-high success.
Notes from the mediascape: KFC is no chicken in battle with Mel Gibson
After the actor, sporting whiskery facial hair, spoofed Colonel Sanders, KFC marketers decided to bite back on YouTube – with a little help from a mullet wig.
Anime superheroines blast onto YTV
YTV is adding Japan’s popular Pretty Cure to the lineup, offering a BFF girly-powered alternative to young action fans.
Boomers are online for music, video, games and love connections
A Leger Marketing survey for Yahoo! Canada shows it’s no longer unusual to swap MP3s with grandma.
National Post flashes online muscle
With site traffic growth beating North American competitors, the National Post is flaunting the news via ads running today and tomorrow.
Canwest can’t get enough of Mike Holmes
The contractor/HGTV star will have a new weekly column in 11 of Canwest’s dailies as part of a multi-platform expansion for Canada’s favourite fix-it-upper.
Zoom Media raises $30 million US
Zoom will use the dough to expand its digital OOH network.
AOL’s ad net comes to Canada
Platform-A launches today. Two words come to mind: ka-ching.
ItiBiti desktop app gives brands first window access
A new tool created by Ontario-based software developer Intertainment Media lets brands sit on computer desktops, and tap a variety of social media tools to engage consumers.
Radio X family grows in Quebec
RNC Media rebrands three regional stations as Radio X, and risks reigniting local debates.
OLN looks to laugh it up and share the puck
Rogers has filed a request with the CRTC to add more sports, as well as comedy – from sitcoms to stand-up – to its list of acceptable categories.
New series are springing up on W, Cosmo and Food
Women have a slew of new viewing options next month, from good food to dealing with the consequences of overindulging.
Bill C-10 could lead to drop in ad spend, says ACA
Chair of the Senate committee on national finance has spoken out against the bill, which if passed would lead to $10-million penalties for infractions, and would give a government tribunal power to freeze assets.
A Channels chop local morning and weekend news shows
CTVglobemedia insists the cost-cutting and closures reflect local TV markets decreasing sustainability – and are not strategically timed prior to upcoming license renewal hearings.
