Digital makes some Noise in Toronto
Vancouver-HQ’d agency heads east with plans to collaborate more closely with media agencies to achieve more effective integrated campaigns.
Pizza Pizza flips to the top:
Media Monitors Feb. 23 – March 1, 2009
Government of Canada rules Montreal’s ad spend rankings.
Apprentice return catapults ratings
Celebrity Apprentice trumps the competition, taking top spot in Toronto and Vancouver.
Visa launches More – for less
In its first global ad campaign, the credit card co is thinking globally and acting locally.
Inflite Media introduces mile-high marketing
Tray table advertising comes to Canada, delivering messages to travellers who are strapped to their seats.
Mango Moose Media doubles up Toronto’s transit ads
This spring, double-decker tour bus wraps will hit the road.
Zoom shares OOH case results
Redesigned site provides access to a research library featuring OOH campaign metrics.
Spark City virtual world has room for brands to play
A new multiplayer online franchise targeting tween girls is looking for sponsorship and branded content to flesh out its universe, and has just brokered a deal with Jakks Pacific to create an inworld gaming and retail presence for its Girl Gourmet Cupcake Maker.
Tena partners with Just For Laughs
Bladder incontinence brand wittily embraces a comedy platform to connect with consumers who want to grin and not bear it.
UpTrend media partners with two new sites
By beefing up its partnerships with indie publishers, UpTrend wants to reach women on the niche sites they call their own.
Online travel series now taking other brand passengers on board
With impressive CTRs and over half a million eps viewed since launching early this year, VacationsCanada.tv is looking for sponsors as it heads into season two.
Warning bells at CTV, Canwest catches a break
Canwest Global Communications narrowly escaped disaster Friday, while CTVgm projects loss and pegs conventional TV status as ‘alarming’ to ‘grave’.
Top spot goes to…the 81st Academy Awards
BBM/Nielsen Top 30: Feb. 16 – Feb 22, 2009
Oscar pre-show gets a nod in second place.
YTV sends kids to Nerf camp
In an effort to go beyond one-off efforts, the new multi-platform campaign with toy-co Hasbro is the longest-term promo push Corus has done.
Way to represent, Canwest
A new collaboration with Telus has the beleaguered Canadian mediaco representing ad inventory for both MyTelus.com and GlobeTrotter.net.
