Global News goes latenight and gets social
In a revamped, Twitter-active approach, the extended newscast gives viewers more opportunities to participate online.
Southland set to join CTV
A new crime series is replacing ER on Thursdays.
CHUM Radio cuts station headcount by 40
Another staff reduction confirmed, as part of the ongoing economic downturn.
Notes from the Mediascape: El Portál, the next thing in branded everything
A new urban real estate dev chock-full of OOH ad opps, is the next thing in branded experience. And it’s also what some Los Angelinos will call home.
BV! Media expands global network
New partnership with AdGent 007 offers cost-effective global geo-targeting of business-focused Canadians frequenting foreign news sites.
Children’s Wish includes social media
The foundation hopes to extend its brand to social media channels and give new prominence to national sponsors and local chapters.
Two more CTVgm stations going dark, and Canwest sheds its Score stake
CTVglobemedia is closing two A stations in southwestern Ontario in August. And elsewhere on the economic impact watch, Canwest Global Communications is selling off its stake in Score.
Costello to follow Flashpoint
CTV’s new Spectacle will see Elvis Costello interview musicians and other notable guests, starting with his exec producer Elton John.
Astral rocks out new branded chimes
The media company is personalizing its signature audio sign-off in a move to assert the master brand and build consumer loyalty.
A peek into personal bank accounts with new data set
Intelligence software provider Pitney Bowes Business Insight intros a new product that can predict what financial products are needed and where.
Vision TV bows first RPG for new show
The multi-player online game is designed to grow audiences for the new TV series, and is also a new model for monetizing digital entertainment assets, via in-game advertising and brand integration opps.
Motherhood, Suburbia laughers land at City
Three new sitcoms and one drama joining Citytv’s mid-season sched.
Rocket XL blasts off in Canada
Hailing from LA, the social media agency will boost Cossette’s digi-offerings and offer expertise to the local market at large.
LG introduces European-sized digital displays
New digital OOH product lineup includes interactive screens that will have consumers seeing triple.
Bell Mobility takes over top spot:
Media Monitors Feb. 16 – 22, 2009
The Islands of the Bahamas moves to the top of Montreal’s ad spend rankings.
