CBC no slouch on Oscar weekend
With a respectable 1.8 million viewers for the much-hyped Toronto Maple Leafs/Vancouver Canucks game on Sunday, CBC held its own against CTV’s record-setting Oscar broadcast.
April showers may crack giant Cadbury egg
A new ‘Release the Goo’ billboard will interact with weather conditions, while chocoholics can check the status online.
Hugh Jackman’s song-and-dance wins over Oscar fans
CTV’s broadcast of this year’s Academy Awards peaked at 5.5 million viewers, and had a 4% gain in the 18-to-49 audience.
Soccer push aims for maximum impact
New OOH campaign echoes the huge excitement of a Vancouver Whitecaps FC game, but with minimal spend.
Mobile ad rev expected to double – again
The first-ever mobile ad survey by the Interactive Advertising Bureau of Canada shows revenues grew to $2.7 million in 2007.
Cricket Canada seeks wider wicket action
Canada’s cricketers want more fans, and recruited Toronto’s 252 Media to grow the sport’s sponsorship base and community reach.
Corus radio launches its own (local) economic stimulus package
Corus Radio’s new ‘Shop Local’ campaign aims to spur the economy with upbeat PSAs, like ‘It’s a Great Day to Buy a Car’ spots, and stimulant-spurring content such as Derringer’s Economic Bailout.
W Network gets Stuck
Seven women publicly take on health and lifestyle challenges in a new 13-part inspirational docu-drama.
YummyMummy launches broadband channel
A new branded content online channel targeting the 25-to-54 moms demo is hitting the digital world today. Extending the brand to what she knows best – TV – creator of YummyMummyClub.ca, CEO Erica Ehm of Erica Ehm Communications, is launching a new broadband channel.
The new online platform, YummyMummyClub.tv, developed by Toronto interactive agency Hooplah, features branded entertainment experiences via bite-sized lifestyle programming on fashion, food, health, sex and work topics for the modern mom aged 25 to 54.
The playful, edgy, sometimes naughty new channel comes with social media tools so viewers can engage with each other and with the site, whether rating content or sorting through episodes for their favourite clips.
EEC is currently putting together an all-mom roster of seasoned reporters and hosts from across Canada, with Calgary Breakfast Television morning host Tara McCool already secured for the gig.
Rogers Facebook effort finds friends in smaller centres
Pitting campuses against each other, a Rogers Wireless contest offering universities a chance to host a private concert with Death Cab for Cutie has caught on out east.
Citytv picks up new Leno
As Jay finally hands off The Tonight Show to Conan, and Jimmy steps in on Late Night, prime time is invaded by one of the late-night kings and his signature Tonight bits, and may never be the same…
And the Canadian 2009 Cannes Lions judges are…
With entry deadlines right around the corner, know thy judges.
Grey’s Anatomy climbs to the top
BBM/Nielsen Top 30: Feb. 9 – 15, 2009
American Idol holds steady in second place.
Confessions of (somewhat) rattled consumers
According to a survey by global market research firm Synovate, Canadians will still treat themselves in a dire economy.
Yahoo! Canada launches its biggest branding shoutout
Launching during this Sunday’s Oscars, the search engine giant is poised to position itself as the multitasking mom’s tool of choice through TV, cinema and online executions by Ogilvy.
