Canwest Publishing launches Olympic countdown
The mega-campaign launches nationally today with new mastheads, athlete-imagery window wraps at the publisher’s Vancouver offices, coinbox installations in high-traffic areas, and TV, radio and online executions. Oh yeah, and there’s ad opps in there too.
New tot fare on the way at Treehouse, TVO & Knowledge
Multi-platform shows including two popular book-based series are set to please 2- to 5-year-olds, and Huggies has already signed on for one of the new preschool entries.
TV network profits plunge
New CRTC data shows profits declined by more than 90% last year.
Notes from the mediascape: giving sidewalks a branded scrubbing
When the snow melts, eco-friendly cost-effective OOH campaigns bloom.
Dove and McDonald’s sponsor program streaming on CTV.ca
Enhanced and customized ad opps are coupled with new, sophisticated analytics for online, says VP digital media.
Online TV viewing on the rise, says new study
Latest SRG report indicates consumer nods to online streaming on major nets, and that boundaries between TV, video and social brands are blurring.
Wolf Blass chooses radio to tout its Aussie vintner cred
Foster Wine Estates opted for radio to market wine for its ‘immediacy.’
Sears makes the leap to the top:
Media Monitors Feb. 2 – 8, 2009
Montreal Gazette holds on for the fourth week in a row in Montreal’s top radio spender ranks.
Relaunch looking Sharp
Website highlights video and blogs in a repackaging designed to attract online users. Next up: TV.
Mitsubishi Lancer takes over Toronto’s Skywalk
The placement, handled by BBDO/Proximity, targets hordes of Canadian International Autoshow visitors as they walk to and fro this month.
New opps for nation’s community newspaper advertisers
The Atlantic Community Newspapers Association has enlisted Canadian Primedia Sales & Marketing to rep its 65 newspapers to Canada’s national advertising community.
Olympic broadcasters going for digital gold
The Olympic Broadcast Media Consortium launches two websites as part of ambitious online coverage for the Vancouver 2010 Winter Games.
Elle Canada covers Project Runway Canada
In addition to the front page, the mag’s sponsorship role bows features, supplements and online play in this month’s issue.
Important buy for Comedy
A new series by The Daily Show alum hits Comedy next Wednesday.
RMB brings in Lion-winning radio creative to stimulate the industry
The president of award-winning Oink Ink Radio will provide tips and ideas at creative networking event.
