UpTrend Media steps into Giant Realm
New partnership hyper-targets male alternative media hounds, circa 18 to 34.
Canwest orders Ilana Frank series, more Howie
Mandel’s Canadian-made series has lifted the 18-49 demo for both NBC and Global on Friday nights, where its first half-hour goes at 8 pm, followed by a second half-hour installment at 8:30 pm.
Astral iMedia goes underground with BeforeLastCall.com
By picking up the club culture site, Astral now reps coast to coast reach for the DJ set.
Mobile users get some Caribbean attitude
Malibu Mobile launches a site fit for techies.
Viagra site kicks it up a notch
The new site features conversation starters over an interactive golf game with sweeping vistas of animated greens.
Pepsi hooks up with the Junos
Targeting the 13-24 demo, Pepsi sponsors the Fan Choice Award and gives a Superfan a dream experience.
Francophone women of a certain age have a new suitor
Vita magazine unveils online equivalent, intended to boost time spent on the site and encourage word-of-mouth.
Tuning in to new audience measurement
BBM conference covers survival in a changing marketplace – and why PPM works, and online sampling doesn’t.
Ratings slide 14% for big game
The four-hour-plus telecast clocked in at 3.6 million viewers on CTV, while RDS nabbed 691,000.
Corus Radio launches iPhone app
The new app comes with a ‘shake the shuffle’ feature for users and sponsorship opps for advertisers that include pre-roll placements and embedded DART tags on each of Corus’s 52 radio stations’ landing pages.
Social media buzz highest for GlobeandMail.com and CBC.ca
Cision shares findings on online engagement quotients via social media links for Canada’s top 10 media outlets.
Pedal faster: EcoCab introduces audio and video component
In its second year, the environmentally friendly vehicles expand reach in Toronto, and introduce the program to other cities across Canada.
BBC ad sales expand into Canada
New hire brings customized digital media solutions to the Canadian marketplace.
Interactive Super Bowl ads bring on the Bud
Etc.tv-enabled spots on RDS boast new levels of engagement.
Commission may rethink license renewals
With concerns raised over the poor financial outlook for smaller TV markets, the regulator is hinting at an adjustment of renewal conditions for over-the-air broadcasters like CTV, Canwest, Rogers and TVA.
