Doritos fan-created ads are pouring in
The Doritos Guru campaign has been keeping the gamer/video potato demo busy.
MySpace ups commitment to mobile
The social site’s plans for app-platform domination continue.
SC Johnson gets a workout
Disinfectant spray finds women at the gym.
Auto buffs create their own Mercedes-Benz fantasy
New microsite asks personality-gauging questions to direct users into a new SUV.
Government mag funds get with the times
The new Canada Periodical Fund allows print mag publishers to use grant money to develop web content.
Toyota Canada engineers WOM
The 2010 Prius launch revved up with an invitation-only event seeded through online buzz.
Ritzy buyers fly free
Sometimes there’s a silver lining hiding behind grey economic skies. Condo sellers have to try a little harder these days, and the Ritz is hitting the dailies with full pages advertising a luxury real estate gift with purchase.
New reality shows on the way for YTV
The network’s spring lineup includes a tween-targeting song contest, a Survivor-esque entry, plus a drama that just may be a bit too ‘real.’
Transcontinental cuts 1,500 jobs
Blaming a rapid deterioration in the economy and slumping ad sales, the publisher also closes a national lifestyle mag.
All media must go: $3.5-million NABS auction underway
Digital media represents a larger portion of this year’s inventory, says Mike Fenton, NABS president and CEO.
PHD promotes Nadia Codispoti
New role entails leading the Unilever Dove and Breyer’s Ice Cream accounts.
New HGTV show helps those too broke to reno
House Poor‘s combo format of finance and restoration aid provides sponsorship opps for both banks and reno-related brands.
Globe and Mail hounds online auto sales
Used car site Autohound.ca makes a splashy touchdown in a desirable online market.
Sears holds on to top spot:
Media Monitors Feb. 9 – 14, 2009
The Brick moves to the top of Montreal’s ad-spend rankings.
Survivor slips, but outplays CSI
Meanwhile, Canadian series survivor, Degrassi: The Next Generation, is averaging a soft 277,000 viewers in its Sunday 7:30 pm timeslot – down from its season seven average of 420,000.
