RMB brings in Lion-winning radio creative to stimulate the industry
The president of award-winning Oink Ink Radio will provide tips and ideas at creative networking event.
Kia gets Soul-ful denouement & 24 hookup
To launch the new Soul model, Publicis & ZO follow viral TV push and co-branded content with a spy-themed online game.
FanXchange.com targets ticket hounds
The new site’s national media campaign spans radio buys by Corus, digital buys by Hooplah and experiential buys by Good Life Media.
Newsstand sales continue to sting Canadian mags
The Audit Bureau of Circulation’s FAS-FAX report, released today, reveals an overall decline of over 5% for the second half of 2008.
TorontoLife.com launches daily foodie news blog
New web features in 2009 for the wine-and-dine elite will offer advertisers more eyeball frequency and new section sponsorship opps.
Swagger like us: Canucks need to represent in Cannes
With more emphasis on judging results and a possible decrease in entries, media companies shouldn’t be shy about entering, says SMG CEO.
Skatoony comes to Canada
The popular UK tween series is set to premiere on Teletoon Canada in spring 2010.
NFL Super Bowl is on top, but a touch down from last year
BBM/Nielsen Top 30: Jan. 26 – Feb. 1, 2009
CSI comes in a close second.
E! stations get shopped
Canwest is looking to shed five of its TV stations.
Mercedes-Benz illuminates its curves
A national multi-platform campaign, targeting the young and upwardly mobile, test drives brand-spanking new billboard tech.
IAB video player-ad interface defs up for debate
Proposed guidelines are intended to reduce costs and increase efficiency for digital video advertising.
Wrigley’s gets up close and personal
New Excel White sampling campaign steps into resto-bars.
DC’s Enjoy the Ride More gets a Push
Canadian action sports site hits the slopes with board brand for event/online partnership.
Glam Media Canada attracts new partners
New Canadian brands hop aboard the eyeball-heavy fashion, entertainment and beauty network.
Jokeroo.com numbers giddy up
Slapstick humour site appeals to Canada’s male 18-34 online demo.
