Youth always connected, says Mindshare study
One-third of Canadian consumers check in with cyberspace before they buy, according to new online research.
Molson Coors ‘angels’ help revelers get home safely
The beer co amps up the social media quotient of its holiday drive-safe initiative.
New HGTV series pushes petals
Floral designers are raised to celebrity status with an inside look at the drama behind the art.
Sears retains top spot:
Media Monitors – Dec. 8 to 14, 2008
Ontario Toyota Dealers come in second.
***FLASH *** Sun Media cuts 600 positions
Media giant blames dwindling economy and changing readership trends for latest move.
The Gong Show remake comes to Comedy
The network is banging a gong and getting it on with new spoofs like Midget Wrestling World Champion, Water Glass Symphony and Monkey Burlesque.
Newspaper revenues to plummet in 2009 says new study
Online revenues, while growing, will pose challenges in the New Year, and employment classifieds are the ‘next disaster area.’
Durex asks Santa to promote safe sex
Street Santas give out thousands of condoms in key Toronto locations.
Look Ahead/Look Back: Feldt embraces digitization
David Feldt, SVP and GM at Toronto-based Organic – a digital marketing agency with offices in Detroit, Los Angeles, New York and San Francisco – is back this year with his take on where the cybersphere is headed.
CMT bows new series this winter
Both Canadian-produced primetime comedies, set to launch this January, target the 25-54 demo.
Perez Hilton goes mobile
New cross-platform app delivers the celeb gossip king’s goods to mobile users across Canada.
Spring CMDC confab explores 20/20 leadership
Conference to discuss the challenges for next generation of leaders.
Granville Island uses Gingerbread Man to boost tourism
The BC tourist attraction hopes to rev up retail sales with a campaign including print, online, direct mail and TV.
Look Ahead/Look Back: Salzman decodes ’09 values
MiC‘s annual year-end series is back with a daily dose of perspective from industry pundits including Porter Novelli CMO Marian Salzman.
Grey’s Anatomy takes top spot:
BBM/Nielsen Top 30: Dec. 1 – Dec. 7, 2008
Global’s House clinches second place.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
