TICO launches big positioning push with little dog
The travel org is tapping primetime TV and homebody niche vehicles to drive home awareness.
OMAC helps forge new outdoor sign bylaw
The national out-of-home org met with the City of Toronto this week to present the industry viewpoint.
24 is back on Global
New integrated platforms mark the comeback season.
Intel Canada debuts ad chat with geeks
The chip company goes the Q&A ‘educational’ route during the holiday-buying season.
Bravo gets in your face with Star Portraits
New primetime series blends fine art and celebrity with Canada’s famous faces.
Total Drama draws total tween-tention
New Teletoon animated reality series’ promo draws impressive numbers on air and online.
Global ad spend to fall 0.2% in 2009, says new GroupM study
US spending to drop 3% to $157 billion.
Super Bowl XLIII adds new tech touchdown
The NFL AFCNFC championship’s commercials will be enabled with hyperlinking advertising – a first in the telecast’s history.
Lung Association uses Santa to stop naughty behaviour
Festive push targets smoking, while new broader clean air effort is looking for allies.
Criminal Minds take over
BBM/Nielsen Top 30: Nov. 24 – Nov. 30, 2008
Global’s House clinches second place.
Diversity Media, Ipsos Reid launch first-ever multicultural marketing study
Canada’s top 13 ethnic communities to be tapped for key insights.
Canada’s hoteliers host digital OOH
Onestop Media tucks in with the hotel industry.
VitaminDaily bows new reach
City-based online fashion pub adds Eastern and Western depth, and develops new ad opps.
Virgin connects with the social set
Mobile co. aims to climb ‘social ladder’ through targeted ads.
Random House promotes the gift of books
Viral promotion teasing to a new site translates to increased sales.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
