SMG Global Product Review team drafts Richards
In addition to her current role as CEO of Starcom MediaVest Group Canada, Lauren Richards will lead and chair the agency’s reinvention this January.
Transcontinental and WFN go fishing
The joint venture casts print, TV and web bait to net Canada’s fishing enthusiasts.
Mandel lands on Fridays
The Howie Mandel comedy Howie Do It and newbie Lie to Me join the sked, amid midseason shuffle.
Astral and Corus pre-fly new show on Air Canada
Nets turn to the skies for in-flight ad opps around new drama series.
Canada Post hosts holiday retail on Second Life
The mail corp brings 10 top Canadian retailers into the virtual world.
Rogers to launch news channel
Another 24-hour news channel is hitting Toronto.
Tassimo relaunches with customized print campaign
Kraft creates advertorials uniquely tailored to leading women’s magazines.
Branchez-Vous bows BV! Media
The Montreal-based company’s newly merged interactive ad network plans to expand into English Canada.
Cosmo TV launches The Rachel Zoe Project
The Woolite-sponsored Canadian series premiere gives young women an inside look into the fast-paced world of fashion styling.
Moosehead takes the NBA by the antlers
New title sponsorship has fans trusting their instincts all season long in a new online game.
Rogers TV and Chevrolet bring back Hometown Hockey
The cable network will also telecast the 2009 World Junior Championships for the first time, and will micro-target programming locally.
Midseason sends Flashpoint back to Fridays
Watch out: Canadian networks are shaking up their midseason schedules.
World of Wheels spins into new areas
A unique front and back cover execution signals the magazine’s efforts to expand coverage into new categories and create custom multiplatform ad opps.
Social media purported to see uptick in ’09 ad spending
Over 80% of marketers support shifting some of their budget to social media, according to an annual opinion poll which also finds Canadian consumers rate traditional media as the more credible information source.
Dance Canada goes out with a bang
The big numbers from So You Think You Can Dance Canada got even higher Sunday.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
