PHD promotes two of its stars
Newly created client services group bows new moves.
CBC reality show taps social media to ramp up interest
New season of The Week the Women Went hopes to repeat last year’s ratings success.
Viral effort seeds intrigue for new YTV reality entry
YTV has kids wrangling alligators for tuition, and is conducting a very niche interest-based grassroots promo for the new elimination-based series.
Top advertiser for 2008, Sears retains #1 rank into the new year:
Media Monitors Dec. 29, 2008 – Jan. 4, 2009
The Brick and the Heart and Stroke Foundation snag second and third spots after being left out of the ranking last week.
New study shows kids motivated by TV and print ads
Children between six and 11 years old are increasingly surfing the net for products they see in ads.
Look Back/Look Ahead: Maggie Fox calls for aggregation
The founding partner of the Social Media Group predicts that 2009 will be the year of the ‘Social Media Shakedown.’
Zacktaylor.ca satisfies Canadian demand for dish
Celebrity gossip site integrates advertising into content to reach 14-to-25 female demo.
Saatchi & Saatchi Toronto’s media neutrality helps win two accounts
Jamaica’s Appleton Rum and Kroger Brands U.S.A. join the shop’s AOR roster.
Festival of Media adds new digi-focused awards
Valencia event will highlight best work from around the world, and give high marks to the work that worked.
Touché!phd turns up the heat
Quebec media agency finds non-intrusive way to stir up ads and editorial.
Ammo Marketing opens in Toronto
Focusing on WOM and grassroots efforts, Ammo will work with its existing sister companies’ client base to develop influencer marketing in Canada.
Charges of racism follow special
A New Year’s television tradition in Quebec grabs an impressive audience share – of not-so-impressed viewers.
IIHF and Air Farce go out with a bang
Record-breaking ratings for two quintessential Canadian programs earn final eps ‘most-watched’ status.
Off-the-cuff media for cuffwear.com
Cossette Media creates some custom ad-tailoring for the Toronto-based cufflink company.
Travel co bucks ad spend trend and goes big
Cruise vacation website gets great deal on current ad campaign.
