Doug Checkeris Named CEO of MediaCom North America
The newly created role oversees the management of MediaCom’s resources and strategy across the North American region.
TVO leverages good deeds online
Get Involved sparks citizen activism by connecting TV-inspired philanthropic urges to the web, and wannabe-doers with deeds.
Sneaker Pimps Tour gets Heavy
The world’s largest sneaker tour brings shoes, art, sports and music to Toronto, Vancouver and Montreal in March.
Soko attracts some traffic at DriverSense.com
The new site gleaned 8,000 unique visitors last month.
CTV picks up Merlin for midseason magic
The one-hour all-ages fantasy series is set to join CTV’s 2009 lineup after attracting 7.15 million viewers in the UK last month.
Corus set to bow new women’s specialty net
VIVA, a channel for female baby boomers, is ready to go live in early November.
Media in Canada Forum represents
Industry delegates discuss the evolution of media planning in today’s economic climate. Aegis’s Sarah Faye calls for people-centred models that use new technologies to create continual marketing.
Knowledge Network gets a makeover
BC’s pubcaster is rebranded with a fresh, modern look, an amplified kids daytime sked, and a call to viewers to pass Knowledge on.
Canwest and Fox pick up The Secret Millionaire USA
A new six-part series based on a hit British format is set to launch in December, simulcast on Canwest and Fox. Its UK counterpart had over four million viewers.
Pepsi mobile push paying off
In just over four days since launch, Pepsi’s ad effort on BlackBerry app The Hockey News Mobile, including a contest for must-have NHL tickets, is a high scorer.
Ax Men get lofty 3D view
Canwest launches a manly man-centric multimedia push for History Television’s new lumberjack reality series – with a suitably hefty outdoor regimen.
Molson sponsors TSN hockey
The beer company and the sports network team up to deliver Molson Canadian Wednesday Night Hockey.
Canadians make a splash at London International Awards
Several Canadian ad agencies are earning global recognition for their innovative campaigns by making it into the LIA finals.
Teletoon houses Marvel Animation
The US comics giant teams up with the Canadian tooncaster in a multi-year TV deal that includes small-screen rights.
TV most influences voters’ attitudes: Delvinia
MiC wanted to know which types of media most influenced the opinions of Canadians during this election season, so we turned to Toronto-based Delvinia Data Collection for some answers.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
