Toyota building SCION buzz via the web
The auto co hopes to entice young consumers with grassroots marketing efforts.
Canon Canada snaps up Avril Lavigne
An exclusive Canadian endorsement contract has the pop/rock superstar appearing in a series of TV, in-store and online promos for the imaging industry heavyweight.
Ford awarding LG phones at L’Oreal Fashion Week
The ‘text-in-to-win’ contest pimps Ford’s new Lincoln MKS at the event, which is hosting more than 20,000 fashionistas.
Teletoon adds new contests to GO! microsite
ZO brings Fruity Cheerios into the game.
Burger King gets poetic
The QSR chain links beef and poetry with its ‘Meat Haiku’ website.
Rethink’s bar-based mobile ploy makes sure drunk drivers do
The humourous mobile and OOH campaign uses a cell phone ‘breathalyzer’ to introduce Keys Please’s designated driver service.
Rogers Sportsnet gets in the interactive game
The sportscaster is teaming up with LiveHive Systems for Game in the Game, which gets fans more actively involved in hockey.
Sluggish start for new Canwest shows
Arrivals of Life on Mars, Ex List and others fall short of the bar set by 90210 and Knight Rider. And Degrassi numbers take a hit on CTV.
In-your-face pocket media hits the street in Canada
New promo ad medium is nothing to sneeze at – it’s added value consumers can use.
CSI reigns supreme
BBM/Nielsen Top 30: Oct. 6 – Oct. 12, 2008
Grey’s Anatomy comes in second for the week.
Score Media launches new morning show
Live street-side program offers sports and pop culture, plus flexible ad opps.
Wines of France introduces a viral talking mime
The world’s oldest old-world wines have a new online pitchman.
Canwest goes drama shopping
The net has unveiled pilots for four homegrown dramas to balance its comedy-heavy schedule.
Conservative Party of Canada takes second place (in radio advertising):
Media Monitors – Oct. 6 to 12, 2008
Although Wal-Mart remains #1, the Conservatives dug deep into their election kitty and zoomed to #2.
Harris hooks up with Google TV Ads
A new traffic access service is set to amp up the media management process.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
