House wins the week
BBM/Nielsen Top 30: Sept. 29 – Oct. 5, 2008
Survivor: Gabon takes second place.
PHD pours out pop-up media for Peroni
PHD Canada launches a national campaign with unique Bloor St. boutique media stylings.
Coca-Cola launches SOGO Active
The new site provides youth with the tools to create and control a ‘get active’ plan, and will award over 1,000 torchbearer spots to its members.
Notes from the Mediascape: Test your nerves undercover
A nifty online viral challenge rolled out to promote Law and Order: Special Victims Unit stands out from the usual suspects.
Pencils anyone?
In the interest of touting Canadian advertising prowess abroad (and not letting creative agencies nab all the glory), perhaps there’s some creative or media agency-driven work you’re proud of that could give the D&AD competition a run for their money…
Canada’s Worst Driver returns to Discovery
With a growing viewership, the fourth season of misadventures in road skills is set to premiere Oct. 27.
Cundari media planners get collaborative
Recent acquisition creates cornerstone team structure.
Canwest offers up more first-run fare on demand
Global and E! network shows are set to become available in October to Rogers Digital Cable customers via its VOD service.
Smirnoff takes hockey to a higher level
Smirnoff Ice is helping kick off the Leafs’ opening game by suspending stuntmen on a six-storey billboard, 10 storeys in the air, at Toronto’s Dundas Square today.
CTV and The Comedy Network commission new comedy pilots
Dan for Mayor and Hiccups, from the writers, producers and actors of homegrown hit Corner Gas, go into production this month.
YTV greenlights new Canadian teen angst show
A new series for tweens blends live action and CGI in a novel way.
Olive Canada Network partners with ChezJules.tv
Rich-content French website adds new ad opps amid a flurry of promotion.
MasterCard In It to Win It this hockey season
MasterCard’s new multiplatform campaign includes TV ads celebrating Bobby Orr, exclusive arena and online ads and a new website featuring a jackpot contest worth 20 cool ones.
RedFlagDeals.com launches new online boutique
With 10,000 unique visitors in its first week, Scarlett Lounge offers fashion and beauty deals, as well as green living tips for women.
Yahoo! Canada gets pet-centric
Yahoo! Canada helps P&G Pet Care extend its web reach to pet owners.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
