Captivate reaches on-the-go consumers
Digital out-of-home video network allows advertisers to target consumers in lounges and elevators with two new programs.
Marketing opps go a long way on Steven and Chris
Steven and Chris – returning to CBC today – engage audiences with brands during daily giveaway segments.
Much MTV Group taps Caporicci
He’s the man that hooks up brands with youth viewers across all network platforms.
Bell TV signs on for TSN2
Slowly but surely, TSN’s secondary channel is getting major cable and satellite distributors to carry it. Still no sign-on from Rogers, Shaw and Star Choice however.
90210 triumphs on Tuesday
Global scores as Bones wins on Wednesday.
Sportsnet unveils new iAd opps
Rogers’ Sportsnet.ca launched its new web application – featuring customized options for the iPhone and iPod – with a prominent banner for ads.
Nortel bows global campaign on energy efficiency
Nortel employs viral marketing to tout the energy efficiency of its services.
The Score hits the streets of T.O.
The Score’s new interactive HD studio kicks off with a free street party.
CTV and TSN covering 2008 NFL
Two of CTVglobemedia’s nets are now broadcasting NFL games and offering some exclusive Canadian coverage.
Canadian sales rep named for Buffalo News
Canadian advertisers looking to attract Buffalo residents now have a local connection.
Notes from the Mediascape: Publisher’s contest invites new kind of CGC
A consumer-generated cover is on offer from HarperCollins, which is giving women the opportunity to be featured on supermodel Carol Alt’s upcoming novel.
Globe and Mail‘s OOH headlines coming to Toronto
Flashing breaking news on OBN’s Vancouver video boards has met with such success that the newspaper has decided to do likewise for Torontonians.
National Post launches new look for magazine
The newly minted Financial Post Magazine embraces the successful design elements of its parent newspaper.
YTV going live with music at Wonderland
Audiences will be engaged in the live and outdoor season finale of The Next Star with online voting, text messaging and tickets to the event.
Branchez-Vous launches environment-focused website
MaTerre.ca aims to provide a place where environmentally-minded individuals can build bridges.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
