Notes from the mediascape: L.A. Hard Hats launches in Lively
Google’s latest innovation is the launch of a virtual world with portability. And the first brand to sign on is a broadcaster pumping a television premiere.
Tennis taking over TSN sked
The sportsnet will broadcast the much-anticipated men’s and women’s Rogers Cup later this month for a tennis-appreciating audience.
Emmys pre-show holds contest
E! is searching for someone to co-host Live From the Red Carpet: 60th Annual Primetime Emmy Awards with Ryan Seacrest.
Energy puts radio stream on iPhone
The Toronto Star, Score Media and now Energy 105.1 FM – the latest in CanCon for the iPhone.
Olympics coverage announced by CBC, TSN, Bell
With more than a dozen major sponsors – including GM, McDonald’s, Visa, Johnson & Johnson, Bombardier and Weston Bakeries – on board, the Ceeb’s ad inventory is nearly sold out.
OOH revenue climbs to double digits
Out-of-home advertising spend has grown across several product categories over last year.
CTV rebrands Razer as MTV2
Music and over-the-top attitude for the 12-24 demo – that’s what’s in store for the channel formerly known as Razer.
Women’s Post relaunches as news magazine
The newspaper has been transformed into a magazine targeting ‘savvy women readers’ looking for ‘more than just beauty and fashion tips.’
Astral pledges $1 million to MS research
The donation comes in the form of free advertising on television properties, radio stations, outdoor billboards and websites.
Free iced tea… on Tetley
The bevco wants one-on-one interactions with street teams to be at the core of a summer sampling tour, but radio buys and a Kellogg’s partnership are also part of the program.
TMN reveals plans for fall
The lineup includes HBO vampire series True Blood and a Little Britain spinoff.
Big radio push by outdoor attractions:
Media Monitors – July 7-13, 2008
While Ontario Place climbed to #7 and Marineland rose to #4, Sears held onto #1 status.
Zig to create fall campaigns for Astral Radio
With media handled by independent buyer Dave Mitchell, the goal is to increase listening time on all three Toronto stations, especially by women.
ChickAdvisor launching sponsor-backed video series
From the makers of last year’s Where’d You Get That? comes a new short-form video series… with sponsors and in-restaurant distribution.
Metro, Workopolis partner to offer career services
Canada’s most-read free national daily should attract even more eyeballs now that it houses an online portal to assist both job seekers and job posters.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
