CTV inviting viewers to star in promos
They won’t end up on TV posing with the net’s bouncing-red-ball logo, but they will receive DVDs of their performances, plus possible web fame.
Harlequin first to add new dimensions to eBooks
Hyperlink buttons can whisk readers to website content that enriches the reading experience by supplying art, facts, historical perspective and even sound effects.
Cassies judges announced as entry deadline nears
Mark Childs, VP, marketing at Campbell Canada, will chair the panel reviewing the year’s most effective cases.
New-season sales being led by tried-and-true properties
Several top Canadian media strategists tell MiC that – with very few new shows to pick from due to the recent writers’ strike – they’re advising their clients to invest in proven hits.
Bon anniversaire, Québec!
That’s the phrase that’ll be heard at the Calgary Stampede and elsewhere across Canada today – Québec City’s official 400th anniversary.
Portal hits pavement
Amid the seemingly never-ending and not entirely positive headlines about Yagoo and Microhoo and YaGoogle floating north from the US, Yahoo Canada is hitting the road with ‘Y!-Fi’ hotspots. Watch out for that Yodelling horn…
Clear Channel Outdoor beefs up sales
The three new staffers are Michael Croft, Ryan Powless and Iris Reese.
Teletoon unveils 11 new shows
The tooncaster has five new series on the Teletoon sked, six new shows for the Detour block and some prime toons from the past bound for Retro.
New Comedy net series pokes fun at reality genre
Reality Bites Back, in which comedians compete to satirize the most popular reality shows, goes on-demand this month.
Will one moment change everything?
CTV hopes it will. The net’s campaign for Flashpoint has been pumping up Canadians for the show’s premiere tomorrow night, so the numbers had better be good.
Volkswagen signs on as iPhone partner
And Apple’s new high-tech gizmo will be supplied by The Score with pretty much everything a sports fan could desire.
CBC rolls out sked as Caribana media partner
Back in 2006, Rogers OMNI Television was the media partner and sponsor of the Caribana Festival in Toronto. This summer, the Ceeb is taking the reins as the media partner with multiplatform coverage.
Workopolis, Rogers enhance B2B job searches
The online employment resource and the mediaco’s publishing arm aim to help job hunters in specialized fields, and employers who need them, find each other.
APTN embraces new series
This fall, the network is set to air new comedies, reality shows and animated series for audiences in tune with the Aboriginal community.
Sears regains top radio spender status:
Media Monitors – June 30-July 6, 2008
After two weeks off the top 10 chart, Sears is back, ousting Lowe’s from the #1 spot.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
