UpTrend signs ETOnline.com
CBS’ online home for Entertainment Tonight is the latest site to join the Canadian ad rep network.
Study reveals secrets of good client-agency relationships
Marketers who achieve ‘client of choice’ status may see their agencies’ commitment upped by as much as 28%.
Reality spin on High School Musical set to launch
High School Musical 2 raked in more than a million viewers for Family Channel last summer. CTV wants some of that buzz for its reality show debut this month.
IAB Canada intros new video standards, updates others
Working on tech for tracking Flash ads, standardizing in-stream video buys, compiling an updatable database… the first half of 2008 has been busy for the Interactive Advertising Bureau of Canada.
Second season greenlit for CBC’s Women
And this time the departure point for The Week the Women Went will be Tatamagouche, Nova Scotia.
Evian promoting golf getaway
The grand prize in the national contest is a trip to Lake Geneva, where the natural spring water is bottled.
BBM Snapshot: Horse racing fans
Seems the 2.4 million Canadians who enjoy watching the ponies run are also into another sort of gambling – they’re 3.7 times more likely than their fellow citizens to be contemplating marriage.
Corus to devote airwaves to marathons in August
Corus Entertainment’s summer lineup includes a blast from the past on YTV and Sex and the City on CosmoTV.
Canadian Architecture & Design bows this week
The glossy bimonthly is a second publication from Mike Dunphy, publisher of the regional architecture magazine North of 89.
Conventional TV revenue dips
StatsCan’s 2007 Television Report says the decline was the first in a decade, but that revenues for specialty and pay TV continued to rise last year.
Eco-friendly buzz at the Fairmont
The goal: to create a new brand for the hotel, and sell food and gifts made from honey from the rooftop’s resident bees.
Canwest gains new digital VP
Adding to its local digital media team is one way Canwest plans to increase online traffic and revenue.
AOL adds to custom ad solutions staff
Shira Biderman will focus on expanding online and mobile solutions for advertisers seeking to develop brand, targeted and performance-based campaigns.
Comedy Network puts ‘playa’ auditions online
Now any musclehead or ladies man can pitch himself online in a bid to get on the third season of Keys to the VIP. User-generated testosterone, anyone?
Global takes three out of 10
BBM/Nielsen Top 30 – June 23-29
CTV still has the top five shows, but Global’s Wipeout, House and Bones have climbed into the top 10. And the CBC snuck in too…
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
