Lipsticklifestyle.com launches with beauty know-how
A new website by lipstickpowdernpaint.com keeps women up to date on the latest beauty products.
CBC to bow Bloody Immigrants on web
The network is using the Internet to test just how humourous visible minority stereotyping can be.
YTV young talent showcase set to debut
The new summer talent series on YTV is aimed at a young, computer-savvy audience.
411.ca enhances offering
The site has added multimedia and interactive features that advertisers can utilize to create richer images – plus new ties with Facebook and Microsoft.
Banking biggie sponsoring HGTV block
And TD Canada Trust’s own personal finance expert is starring in vignettes on Monday-night series geared to viewers who are buying or renovating for the first time.
Morissette taps MySpace for Karaoke contest
The Canadian singer is getting in on user-generated music to promote the launch of her new album.
Online advertising to hit $1.5 billion: IAB Canada
The Interactive Advertising Bureau of Canada has released its revenue projections for 2008 and the final breakdowns for 2007.
Cadbury North America puts media account into review
Cadbury has hired consultant Joanne Davis to review the company’s media marketing strategy.
Everything old new again at Lush
Bowing to customer demand, the cosmetics retailer is bringing back discontinued products and staging online and in-store activities to celebrate the old/new Retro line.
Media Idol: cast your ballot for Canada’s top agency talent
Who outperforms the field in terms of media industry savvy, creativity in delivering unique solutions, and overall deal-making initiative, innovation and flair?
Next Media Star: OMD’s Christina Calleja
MiC’s continuing series spotlighting the up and comers media shops have singled out as being a step ahead of the game, turns focus on Mitsu’s Going Farther catalyst.
Viewers to get mobile exposure on The Score
The Toronto-based sports net is encouraging viewers to become on-air personalities via mobile during live shows. And webcams are next…
Big shows see tiny losses
BBM/Nielsen Top 30 – June 16-22
More than half the shows on the chart saw losses from the previous week’s national averages . . .
TSN scores with Euro final
In fact, the high-stakes match between Spain and Germany turned out to be the sportscaster’s highest-rated Euro game ever.
Radio hot with home improvers: Media Monitors – June 23-29, 2008
Both Lowe’s and Home Depot were among the heaviest radio spenders this week.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
