August is time for marathons – on TV, that is
During the hottest month, Canwest keeps viewers cool with marathons and specials on Deja View, Showcase Diva and TVtropolis. Meanwhile, W will debut a new series starring the sparring What’s For Dinner hosts.
Fido hooked Pride-goers up with Fergie
Motorola and Fido took technology to the streets during Toronto’s annual gay pride festival last weekend – inviting celebrants to seemingly dance in music videos with pop star Fergie.
Titan joins OMAC
The Out-of-Home Marketing Association is taking on a new member.
Torstar buys more of Multimedia Nova
The media powerhouse is doubling the size of its investment in the company that publishes a variety of multicultural properties in the Greater Toronto Area.
Canadian Idol loser gets own TV series
After the disappointment of being voted off Canadian Idol last summer, Tara Oram will soon be back on prime-time television and on-line with CMT.
Critical Mass wins AutoTrader.com
Calgary’s Critical Mass is the new AOR for digital elements of site’s content and campaign strategies.
Notes from the mediascape: Lacoste brand celebrating Big 7-5
What might the game of tennis look like 75 years from now? That’s the question the venerable crocodile brand is tossing out to consumers.
Teletoon Interactive promotes two
The marketer-friendly Teletoon.com is getting a new director and a manager of content design.
No to Greenspan, yes to NeuLion: JumpTV
JumpTV has rejected MySpace founder Brad Greenspan in favour of merging with NeuLion. The two companies aim to become a powerhouse of online sports, international and religious programming.
Nissan brings interactive TV to CFL
The automaker is getting into the interactive TV game through Canadian Football League telecasts.
Cineplex.com to get social
Cineplex Entertainment has plans to roll out new targeted community and e-commerce initiatives before year-end.
News stripped down at TQS
‘They are on the brink of bankruptcy, [and] we had to make the choice between no TQS or minimal news,’ says federal regulator chair Konrad von Finckenstein.
Yellow Tail promos wine & a movie consumption
Why was celebrity chef Jason Roberts lounging in a yellow bathtub at Toronto’s Union Station yesterday?
Canoe portal appoints web leaders
Canoe’s web leadership team is getting a shuffle.
Slice offering doses of reality
Slice advises audiences to stay in and stay tuned to their July lineup of hits including Shear Genius, Workout and Biggest Loser .
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
