SMG, Leo B win Kellogg Canada
The ginormous account was previously held by JWT and MindShare.
Pink bus hits Halifax streets
In the driver’s seat is the Breast Cancer Foundation, as Pattison Outdoor Advertising launches a four-month awareness campaign.
ABC begins audits on emerging platforms
Last year, the Audit Bureau of Circulations found that ad buyers wanted third-party audits of emerging media platforms. Now, they’re grabbing for a piece of that opportunity.
CTV launches broadband lineup for summer
With a new, intuitive video player streaming content from seven channels, the net is pushing online entertainment this summer.
Interactive media ad share to hit 15% worldwide in ’09
The prediction comes from GroupM, which just released a study saying this ad sector has almost doubled in the past four years, and will remain the principal source of advertising growth for the foreseeable future.
YPG links to Praized
A social media start-up in Montreal is linking up with Yellow Pages to give users localized content.
As gas prices increase, so do radio ads for autos:
Media Monitors – June 16-22, 2008
No fewer than four auto dealers boosted their radio spends enough to make it onto the top 10 chart this week.
Google AdPlanner aims to demolish incumbents: Williams
Google launched its new end-to-end AdPlanner tool in New York yesterday. MiC asked Media Contacts managing director Chris Williams for some insights on what the launch means for Canadian media planners, comScore and other players.
Lowe Roche, Wills & Co. win Miele account
The Canadian HQ of the German-based maker of premium appliances has tapped the agencies for new brand positioning.
Magazines still popular with kids
The 2008 Canadian Youth Magazine Resonance Study found that 93% of respondents (aged 8-14) like reading magazines, and more than half feel their faves give them more interesting things to do.
MediaAnalyzer eye-tracking heats up
The Germany-based company’s eye-tracking tech has been used by big-name brands for years, but it just got easier for Canadian clients to tap into the data.
RepeatSeat buys mobile movie search site
The acquisition of MyMovies.ca makes sense for a company that already deals in mobile ticketing solutions.
Programming potpourri coming to specialties
Canwest aims to keep viewers satisfied indoors with plenty of hot new series and specials in August.
Boxer Media, B-Scene to rep Men’s Health
Now Canadian advertisers can easily arrange for exposure in the world’s most popular lifestyle monthly for men, as well as its online version.
OOH transit ad resources get revamped
Supported by four OOH biggies, the new planning model will provide agencies, advertisers and transit operators easy access and storage of data files.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
