Captivate now offering OOH dayparting
What could be more media-strategic for, say, a boozeco than getting happy-hour messages to consumers while they’re riding elevators on their way out of work?
Canadian nearly blasted into outer space
An ex-Montreal art director tells MiC that being a top-five finalist in Doritos’ search for the best ad to send to another galaxy was a thrill, even if he didn’t win yesterday.
Canadian Idol invites UGC versions of Band-Aid jingle
‘Stuck on Me’ – go ahead and sing that 30-year-old tune, upload it to CTV’s microsite and be part of the buzz for the iconic brand’s new product.
Fishing net launches ‘Adopt an Angler’ UGC promo
The World Fishing Network is asking its viewers to share their ‘deprived angler disorders.’
Next media star: Jessica Chambers
Strategy has hunted out a new batch of stellar young professionals. Today we spotlight Jessica Chambers, senior media strategist, OMD Canada.
Le Lait sneaking into showrooms
Thanks to Touché PHD, fridges in some furniture showrooms in Montreal contain cartons of milk.
Axe advising dudes to ‘act fast’
PHD Canada is helping to target guys on-the-go for a campaign touting a new portable body spray.
Teletoon Retro launches for francophones
The nostalgic net for cartoon classics is set to roll out English- and French-language shows for Quebec audiences.
Degrassi gets virtual with vSide
CTV’s next-gen high schoolers will interact with virtual viewers during a week-long in-world promo to pump the show’s season finale.
Sun TV extends signal, announces fall sked
Adding Ottawa and London to its reach means that by the time its new shows air, the channel will be available to 83% of Ontario’s households.
March of the cameras
These penguin-esque digicams are on a mission.
Must be summer – beer seller heavies up on radio:
Media Monitors – June 2-8, 2008
While Porter Airlines nabbed the #1 spot again, The Beer Store zoomed 107 spots to take #3.
‘Bite-size’ factual series to bow on Discovery
General Motors of Canada has signed on to sponsor Cooler Facts while showcasing its new Pontiac G8.
CMA Awards accepting entries
The 2008 Canadian Marketing Association honours are looming, and the entry deadline is slated for July.
Canwest launches digi-channel for Amex
Digital integration across multiple media channels will help the brand pump up awareness about the benefits of being a card member.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
